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Acta Universitatis Sapientiae, European and Regional Studies
Volume 14 (2018): Issue 1 (December 2018)
Open Access
A Successful Example of Complex Country Branding: The ‘E-Estonia’ Positioning Concept and Its Relation to the Presidency of the Council of the EU
Árpád Ferenc Papp-Váry
Árpád Ferenc Papp-Váry
| Mar 12, 2019
Acta Universitatis Sapientiae, European and Regional Studies
Volume 14 (2018): Issue 1 (December 2018)
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Published Online:
Mar 12, 2019
Page range:
87 - 115
DOI:
https://doi.org/10.2478/auseur-2018-0013
Keywords
country brand
,
positioning
,
e-government
,
Estonia
,
case study
© 2018 Árpád Ferenc Papp-Váry, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Árpád Ferenc Papp-Váry
Budapest Metropolitan University, Faculty of Business, Communication and Tourism, Department of Tourism and Marketing