<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.</p>
</abstract>

Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.

Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Acta Universitatis Sapientiae, Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?"}

Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania by the...

Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Published Online: Oct 19, 2023

Page range: 186 - 207

DOI: https://doi.org/10.2478/auseb-2023-0009

Keywords
eco-labels, greenwashing, consumer behaviour, sustainability

© 2023 Katalin Nagy-Kercsó, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?

Published Online: Oct 19, 2023

Page range: 186 - 207

DOI: https://doi.org/10.2478/auseb-2023-0009

Keywordseco-labels, greenwashing, consumer behaviour, sustainability

© 2023 Katalin Nagy-Kercsó, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
eco-labels, greenwashing, consumer behaviour, sustainability