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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research on the classification and application of precision marketing based on big data e-commerce platforms
Shaobin Dong
Shaobin Dong
,
Aihua Li
Aihua Li
and
Decai Kong
Decai Kong
| Dec 23, 2023
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Dec 23, 2023
Page range:
-
Received:
Mar 03, 2023
Accepted:
Jul 03, 2023
DOI:
https://doi.org/10.2478/amns.2023.2.01583
Keywords
HC-Kmeans
,
RFM model
,
Precision marketing
,
e-commerce platform
© 2023 Shaobin Dong et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Shaobin Dong
Business College, Huaiyin Institute of Technology
Huai’an, China
Aihua Li
Faculty of Electronic Information Engineering, Huaiyin Institute of Technology
Jiangsu, China
Decai Kong
School of Management Engineering, Huaiyin Institute of Technology
Jiangsu, China