Open Access

Fuzzy Neural Network Algorithm Applied to the Construction of a Prediction Model for Online Buying Behavior

   | Nov 18, 2023

Cite

Direito, B., César A Teixeira, Sales, F., Castelo-Branco, M., & António Dourado. (2017). A realistic seizure prediction study based on multiclass svm. International Journal of Neural Systems, 27(3), 1750006-. Search in Google Scholar

Lokan, C., & Mendes, E. (2017). Investigating the use of moving windows to improve software effort prediction: a replicated study. Empirical Software Engineering, 22(2), 716-767. Search in Google Scholar

Stojkoska, B. L. R., & Trivodaliev, K. V. (2017). A review of internet of things for smart home: challenges and solutions. Journal of Cleaner Production, 140(pt.3), 1454-1464. Search in Google Scholar

Kawaf, F., & Tagg, S. (2017). The construction of online shopping experience: a repertory grid approach. Computers in Human Behavior, 72(Jul.), 222-232. Search in Google Scholar

Cerqueus, T., Bonnaud, J., Dashkov, O., & Morin, E. (2022). Thesaurus matching in electronic commerce. Electronic Commerce Research, 22. Search in Google Scholar

Subramanian, H., & Overby, E. (2017). Electronic commerce, spatial arbitrage, and market efficiency. Information Systems Research, 28(1), 97-116. Search in Google Scholar

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2017). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78(APR.), 146-157. Search in Google Scholar

Lacey, S. B. C. (2020). Reality check: the lack of consensus on new trade rules to govern the digital economy. Journal of world trade. (2), 54. Search in Google Scholar

Bartczak, K. (2021). Digital technology platforms as an innovative tool for the implementation of renewable energy sources. Energies, 14. Search in Google Scholar

Gonalves, R., Rocha, T., JoséMartins, Branco, F., & Au-Yong-Oliveira, M. (2017). Evaluation of e-commerce websites accessibility and usability: an e-commerce platform analysis with the inclusion of blind users. Universal Access in the Information Society. (18), 1-17. Search in Google Scholar

Kumar, J. L. H. (2019). Stages of user engagement on social commerce platforms: analysis with the navigational clickstream data. International Journal of Electronic Commerce, 23(2). Search in Google Scholar

Vinodhini, G., & Chandrasekaran, R. M. (2017). A sampling based sentiment mining approach for e-commerce applications. Information Processing & Management, 53(1), 223-236. Search in Google Scholar

Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behavior for green food products: from the aspect of green perceived value (gpv). British Food Journal, 121(2), 320-332. Search in Google Scholar

Kuo, R., J., Ming-Hong, Tsai, & Chieh-Yuan. (2017). A shopping behavior prediction system: considering moving patterns anti product characteristics. Computers & Industrial Engineering, 106, 192-204. Search in Google Scholar

Sadikoglu, G. (2017). Modeling of the travelers’ shopping motivation and their buying behavior using fuzzy logic. Procedia computer science, 120, 805-811. Search in Google Scholar

Xu, X., Zeng, S., & He, Y. (2017). The influence of e-services on customer online purchasing behavior toward remanufactured products. International Journal of Production Economics, 187(MAY), 113-125. Search in Google Scholar

Kumar, U., Simaiya, S., & Ji. (2021). Hybrid weighted random forests method for prediction & classification of online buying customers. Journal of Information Technology, 13(2). Search in Google Scholar

Sakar, C. O., Polat, S. O., Katircioglu, M., & Kastro, Y. (2019). Real-time prediction of online shoppers’ purchasing intention using multilayer perceptron and lstm recurrent neural networks. Springer London. (10). Search in Google Scholar

Chong, A. Y. L., Ch’Ng, E., Liu, M. J., & Li, B. (2017). Predicting consumer product demands via big data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55(17-18), 1-15. Search in Google Scholar

eISSN:
2444-8656
Language:
English
Publication timeframe:
Volume Open
Journal Subjects:
Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics