<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In order to cultivate advertising design applied talents, this paper firstly combs through the status quo of the current teaching system of advertising design and designs the model of advertising design teaching system under the concept of curriculum ideology and political education. Secondly, on the basis of the classical division clustering algorithm, by adding a fuzzy set, fuzzy clustering and fuzzy center of mass and explaining the importance of distance, a weighted fuzzy clustering teaching quality evaluation model based on big data analysis is designed. In the end, the teaching model was employed to evaluate the clustering of teaching quality by accumulating educational data. The percentage of excellent teaching quality in the clustering results is about 0.35, the smallest average percentage is failing and average, which are 0.12 and 0.11, respectively, and the highest average weight is the teacher’s professional knowledge and the student’s learning achievement, which are 0.12 and 0.125, respectively.</p>
</abstract>

In order to cultivate advertising design applied talents, this paper firstly combs through the status quo of the current teaching system of advertising design and designs the model of advertising design teaching system under the concept of curriculum ideology and political education. Secondly, on the basis of the classical division clustering algorithm, by adding a fuzzy set, fuzzy clustering and fuzzy center of mass and explaining the importance of distance, a weighted fuzzy clustering teaching quality evaluation model based on big data analysis is designed. In the end, the teaching model was employed to evaluate the clustering of teaching quality by accumulating educational data. The percentage of excellent teaching quality in the clustering results is about 0.35, the smallest average percentage is failing and average, which are 0.12 and 0.11, respectively, and the highest average weight is the teacher’s professional knowledge and the student’s learning achievement, which are 0.12 and 0.125, respectively.

The Path of Integrating Curriculum Civics into Advertising Design Teaching in Higher Vocational Colleges and Universities Based on Big Data Analysis

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

In order to cultivate advertising design applied talents, this paper firstly combs through the status quo of the current teaching system of advertising design...

The Path of Integrating Curriculum Civics into Advertising Design Teaching in Higher Vocational Colleges and Universities Based on Big Data Analysis

Published Online: Nov 15, 2023

Page range: -

Received: Dec 23, 2022

Accepted: May 26, 2023

DOI: https://doi.org/10.2478/amns.2023.2.01152

Keywords
Divisive clustering algorithm, Weighted fuzzy clustering, Big data analytics, Curricular ideology, Teaching advertising design

© 2023 Yinghong Tao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Path of Integrating Curriculum Civics into Advertising Design Teaching in Higher Vocational Colleges and Universities Based on Big Data Analysis

Published Online: Nov 15, 2023

Page range: -

Received: Dec 23, 2022

Accepted: May 26, 2023

DOI: https://doi.org/10.2478/amns.2023.2.01152

KeywordsDivisive clustering algorithm, Weighted fuzzy clustering, Big data analytics, Curricular ideology, Teaching advertising design

© 2023 Yinghong Tao, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Divisive clustering algorithm, Weighted fuzzy clustering, Big data analytics, Curricular ideology, Teaching advertising design