<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article begins by exploring the emotional design of brands in various categories and proposes a mathematical morphological visual perceptual machine model to implement emotional design. The model constructs a mathematical model capable of capturing and expressing emotional features through numerical sets. Point sets and images, and basic operations in image algebra. Finally, the influence of the applicable fields of brand digital art design, personal emotional needs, and personal experience needs on brand choice is analyzed. The entertainment industry and the Internet industry account for the largest share, each accounting for 30% and 29%, respectively. The influence of personal emotion on choosing a brand is more than 0.8, and the influence of personal experience on choosing a product is more than 0.6. The research results of this paper have certain practical and theoretical significance for the development of brand digital art design.</p>
</abstract>

The article begins by exploring the emotional design of brands in various categories and proposes a mathematical morphological visual perceptual machine model to implement emotional design. The model constructs a mathematical model capable of capturing and expressing emotional features through numerical sets. Point sets and images, and basic operations in image algebra. Finally, the influence of the applicable fields of brand digital art design, personal emotional needs, and personal experience needs on brand choice is analyzed. The entertainment industry and the Internet industry account for the largest share, each accounting for 30% and 29%, respectively. The influence of personal emotion on choosing a brand is more than 0.8, and the influence of personal experience on choosing a product is more than 0.6. The research results of this paper have certain practical and theoretical significance for the development of brand digital art design.

Emotional design theory of digital art combined with perceptual machine model

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Emotional design theory of digital art combined with perceptual machine model"}

The article begins by exploring the emotional design of brands in various categories and proposes a mathematical morphological visual perceptual machine model...

Emotional design theory of digital art combined with perceptual machine model

Published Online: Nov 01, 2023

Page range: -

Received: Dec 09, 2022

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00925

Keywords
Perceptual machine model, Image algebra, Brand design, Digital art, Emotional design

© 2023 Ting Deng et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Emotional design theory of digital art combined with perceptual machine model

Published Online: Nov 01, 2023

Page range: -

Received: Dec 09, 2022

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00925

KeywordsPerceptual machine model, Image algebra, Brand design, Digital art, Emotional design

© 2023 Ting Deng et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Perceptual machine model, Image algebra, Brand design, Digital art, Emotional design