<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The evaluation model and index system of ice and snow tourism service quality are derived from this paper’s perceived evaluation of ice and snow tourism service quality. The TOPSIS ideal solution ranking method is improved using the entropy power method, and the entropy-TOPSIS-grey correlation model is jointly constructed to evaluate the ice and snow tourism service quality by introducing the grey correlation model. To verify the validity of the evaluation model, a quantitative analysis of the data was conducted through examples. The results show that the perception evaluation scores of transportation, tour, catering, shopping, accommodation and service are around 4, and the comprehensive posting progress of transportation, tour and catering are 0.623, 0.584 and 0.557, respectively. Thus, it indicates that the service quality of ice and snow tourism needs to be improved in various aspects, such as transportation, tours, and catering.</p>
</abstract>

The evaluation model and index system of ice and snow tourism service quality are derived from this paper’s perceived evaluation of ice and snow tourism service quality. The TOPSIS ideal solution ranking method is improved using the entropy power method, and the entropy-TOPSIS-grey correlation model is jointly constructed to evaluate the ice and snow tourism service quality by introducing the grey correlation model. To verify the validity of the evaluation model, a quantitative analysis of the data was conducted through examples. The results show that the perception evaluation scores of transportation, tour, catering, shopping, accommodation and service are around 4, and the comprehensive posting progress of transportation, tour and catering are 0.623, 0.584 and 0.557, respectively. Thus, it indicates that the service quality of ice and snow tourism needs to be improved in various aspects, such as transportation, tours, and catering.

Analysis of ice and snow tourism service quality improvement strategy based on grey correlation model in the perspective of sharing economy

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

The evaluation model and index system of ice and snow tourism service quality are derived from this paper’s perceived evaluation of ice and snow tourism...

Analysis of ice and snow tourism service quality improvement strategy based on grey correlation model in the perspective of sharing economy

Published Online: Nov 01, 2023

Page range: -

Received: Dec 19, 2022

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00904

Keywords
Ice and snow tourism, Entropy power method, TOPSIS, Gray correlation degree, Service quality

© 2023 Changgui Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Analysis of ice and snow tourism service quality improvement strategy based on grey correlation model in the perspective of sharing economy

Published Online: Nov 01, 2023

Page range: -

Received: Dec 19, 2022

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00904

KeywordsIce and snow tourism, Entropy power method, TOPSIS, Gray correlation degree, Service quality

© 2023 Changgui Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Ice and snow tourism, Entropy power method, TOPSIS, Gray correlation degree, Service quality