<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In this paper, the construction basis of an agricultural regional public brand, the construction main body and the structural model of resource advantageous agricultural regional public brand is discussed in the part of the agricultural regional public brand construction. In the part of the construction of the evaluation model of the competitive strength of agricultural regional public brands, the fuzzy power reconstraint BoD model based on Pareto optimum, Pareto importance criterion, Pareto rule and BoD discriminative criteria, fuzzy group opinion set and the proposed POGF-BoD evaluation algorithm are studied. Finally, an empirical analysis of the competitiveness of agricultural regional public brands was conducted. The results show that the evaluation system for regional public brand competitiveness of agricultural products has an evaluation result of 84.354, with a good evaluation grade. The first-level index brand element’s evaluation result is 88.964, which is the highest score among the four first-level indexes.</p>
</abstract>

In this paper, the construction basis of an agricultural regional public brand, the construction main body and the structural model of resource advantageous agricultural regional public brand is discussed in the part of the agricultural regional public brand construction. In the part of the construction of the evaluation model of the competitive strength of agricultural regional public brands, the fuzzy power reconstraint BoD model based on Pareto optimum, Pareto importance criterion, Pareto rule and BoD discriminative criteria, fuzzy group opinion set and the proposed POGF-BoD evaluation algorithm are studied. Finally, an empirical analysis of the competitiveness of agricultural regional public brands was conducted. The results show that the evaluation system for regional public brand competitiveness of agricultural products has an evaluation result of 84.354, with a good evaluation grade. The first-level index brand element’s evaluation result is 88.964, which is the highest score among the four first-level indexes.

Research on the operation mechanism and path of regional public brand of agricultural products based on the perspective of industrial clusters

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

In this paper, the construction basis of an agricultural regional public brand, the construction main body and the structural model of resource advantageous...

Research on the operation mechanism and path of regional public brand of agricultural products based on the perspective of industrial clusters

Published Online: Nov 01, 2023

Page range: -

Received: Feb 05, 2023

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00896

Keywords
BoD, Pareto optimal, POGF-BoD, Industrial cluster, Regional public brand

© 2023 Xihua Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on the operation mechanism and path of regional public brand of agricultural products based on the perspective of industrial clusters

Published Online: Nov 01, 2023

Page range: -

Received: Feb 05, 2023

Accepted: May 12, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00896

KeywordsBoD, Pareto optimal, POGF-BoD, Industrial cluster, Regional public brand

© 2023 Xihua Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
BoD, Pareto optimal, POGF-BoD, Industrial cluster, Regional public brand