<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper combines the personalized and diversified features of modern aesthetic vision, highlighting the static and dynamic performance of pattern visuals. The visual communication of brand pattern is based on computer graphic image design to interpret the information in a visual medium, and the image processing method is used to sample the visual image of brand modeling, extract the edge contour feature amount of the visual image of brand modeling, construct the 3D visual reconstruction model, and carry out 3D feature analysis and sparse surface feature reconstruction. The visual communication art cognition of the brand pattern is analyzed from the analysis of the visual perceptual, psychological evaluation of the pattern and the analysis of the effect of the pattern diameter and spacing. If the pattern's brightness and background brightness are higher, the livelier the space feels. However, the relationship between the lively and solemn sense of space and the patterns' graph diameter and spacing was not obvious, with correlation coefficients of -0.618 and -0.345, respectively, p&lt;0.01.</p>
</abstract>

This paper combines the personalized and diversified features of modern aesthetic vision, highlighting the static and dynamic performance of pattern visuals. The visual communication of brand pattern is based on computer graphic image design to interpret the information in a visual medium, and the image processing method is used to sample the visual image of brand modeling, extract the edge contour feature amount of the visual image of brand modeling, construct the 3D visual reconstruction model, and carry out 3D feature analysis and sparse surface feature reconstruction. The visual communication art cognition of the brand pattern is analyzed from the analysis of the visual perceptual, psychological evaluation of the pattern and the analysis of the effect of the pattern diameter and spacing. If the pattern's brightness and background brightness are higher, the livelier the space feels. However, the relationship between the lively and solemn sense of space and the patterns' graph diameter and spacing was not obvious, with correlation coefficients of -0.618 and -0.345, respectively, p<0.01.

The application of visual communication art in brand pattern design under the modern aesthetic perspective

Shanxi Vocational University of Engineering Science and Technology

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper combines the personalized and diversified features of modern aesthetic vision, highlighting the static and dynamic performance of pattern visuals....

The application of visual communication art in brand pattern design under the modern aesthetic perspective

Published Online: Oct 28, 2023

Page range: -

Received: Dec 01, 2022

Accepted: May 08, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00838

Keywords
Computer graphics, Edge contour features, Brand patterns, Visual art communication, Visual perceptual psychology

© 2023 Xiaoying Yan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The application of visual communication art in brand pattern design under the modern aesthetic perspective

Published Online: Oct 28, 2023

Page range: -

Received: Dec 01, 2022

Accepted: May 08, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00838

KeywordsComputer graphics, Edge contour features, Brand patterns, Visual art communication, Visual perceptual psychology

© 2023 Xiaoying Yan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Computer graphics, Edge contour features, Brand patterns, Visual art communication, Visual perceptual psychology