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<p>Under the digitalization of big data information, how to use big data technology to combine with visual communication design teaching has become a key topic of concern in the current education sector. Firstly, this paper proposes using a deep learning model based on big data technology for teaching practice research of visual communication design majors in colleges and universities and constructs a deep learning model by combining perceptron and bp neural algorithm for data mining property and accurate prediction. Secondly, the deep learning model is optimized by using the activation function and knowledge distillation function in response to the limitation problem of the deep learning model. Then the teaching evaluation data of visual communication design majors in colleges and universities are obtained through questionnaire survey work, and evaluation indexes are determined according to the evaluation data. Finally, students of visual design majors at Guizhou Vocational and Technical College were selected as research samples, and the practice performance of communication design majors was analyzed based on the deep learning model. The results showed that the deep learning model: from week 1 to week 20, the score improved from 52 to 88, which improved the score by 69.23%. The traditional method: from week 1 to week 20, the score improved from 52 to 80, improving the score by 53.84%. This study is conducive to promoting the healthy development of the visual communication profession and cultivating design talents that meet the needs of the information age and is of great significance to the development of the visual communication profession in China.</p>
</abstract>

Under the digitalization of big data information, how to use big data technology to combine with visual communication design teaching has become a key topic of concern in the current education sector. Firstly, this paper proposes using a deep learning model based on big data technology for teaching practice research of visual communication design majors in colleges and universities and constructs a deep learning model by combining perceptron and bp neural algorithm for data mining property and accurate prediction. Secondly, the deep learning model is optimized by using the activation function and knowledge distillation function in response to the limitation problem of the deep learning model. Then the teaching evaluation data of visual communication design majors in colleges and universities are obtained through questionnaire survey work, and evaluation indexes are determined according to the evaluation data. Finally, students of visual design majors at Guizhou Vocational and Technical College were selected as research samples, and the practice performance of communication design majors was analyzed based on the deep learning model. The results showed that the deep learning model: from week 1 to week 20, the score improved from 52 to 88, which improved the score by 69.23%. The traditional method: from week 1 to week 20, the score improved from 52 to 80, improving the score by 53.84%. This study is conducive to promoting the healthy development of the visual communication profession and cultivating design talents that meet the needs of the information age and is of great significance to the development of the visual communication profession in China.

Exploring the teaching practice of visual communication design in colleges and universities under the background of big data

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Under the digitalization of big data information, how to use big data technology to combine with visual communication design teaching has become a key topic of...

Exploring the teaching practice of visual communication design in colleges and universities under the background of big data

Published Online: Aug 30, 2023

Page range: -

Received: Sep 12, 2022

Accepted: Mar 10, 2022

DOI: https://doi.org/10.2478/amns.2023.2.00268

Keywords
Big data, Deep learning model, Activation function, Knowledge distillation Function, Visual communication design

© 2023 Dezun Yuan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Exploring the teaching practice of visual communication design in colleges and universities under the background of big data

Published Online: Aug 30, 2023

Page range: -

Received: Sep 12, 2022

Accepted: Mar 10, 2022

DOI: https://doi.org/10.2478/amns.2023.2.00268

KeywordsBig data, Deep learning model, Activation function, Knowledge distillation Function, Visual communication design

© 2023 Dezun Yuan et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Big data, Deep learning model, Activation function, Knowledge distillation Function, Visual communication design