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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research on brand operation strategy of integrating traditional culture into the modern tourism industry based on big data analysis
Xiang Zhao
Xiang Zhao
,
Jinchan Wei
Jinchan Wei
and
Jiaping Chen
Jiaping Chen
| Aug 18, 2023
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Aug 18, 2023
Page range:
-
Received:
Nov 12, 2022
Accepted:
Feb 27, 2023
DOI:
https://doi.org/10.2478/amns.2023.2.00214
Keywords
Big data
,
LFV-LDA model
,
Topic representation
,
Tourism branding
,
Theme words
© 2023 Xiang Zhao et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xiang Zhao
School of Cultural Tourism, Henan Polytechnic
Zhengzhou, China
Jinchan Wei
School of Cultural Tourism, Henan Polytechnic
Zhengzhou, China
Jiaping Chen
School of Cultural Tourism, Henan Polytechnic
Zhengzhou, China