<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>The optimization path exploration of the digital education ecology of journalism and communication is to provide more comprehensive talents for journalism and communication careers. This paper explains that the SEM model is composed of two parts: measurement model and structural model, and then derives the principle equations of the SEM model and introduces the path diagram, path coefficients, and effect decomposition of the SEM model. The principle and implementation steps of the partial least squares method are then introduced to extract the principal components using orthogonal decomposition, maximize the covariance among the principal components, and then achieve the purpose of using a few variables to monitor the majority of variables. The PLS algorithm is applied to the SEM model to optimize the objective function, and multiple iterations are used to obtain the minimum residuals for all parameter estimates. Finally, the PLS-SEM model is used to analyze the data on the talent cultivation objectives and cultivation mechanism for optimizing journalism and communication digital education ecology, using the University of Z as an example. The percentages of cross-cultural, cross-media, and cross-professional in talent training objectives are 24.57%, 22.59%, and 28.58%, respectively, and the joint training of universities and enterprises in talent training mechanism increased from 7.34% in 2017 to 58.75% in 2021, which is an increase of 51.41 percentage points. The optimization of the digital education ecology of journalism and communication based on the PLS-SEM model should focus on the joint development of schools and enterprises and pay attention to the all-around curriculum training.</p>
</abstract>

The optimization path exploration of the digital education ecology of journalism and communication is to provide more comprehensive talents for journalism and communication careers. This paper explains that the SEM model is composed of two parts: measurement model and structural model, and then derives the principle equations of the SEM model and introduces the path diagram, path coefficients, and effect decomposition of the SEM model. The principle and implementation steps of the partial least squares method are then introduced to extract the principal components using orthogonal decomposition, maximize the covariance among the principal components, and then achieve the purpose of using a few variables to monitor the majority of variables. The PLS algorithm is applied to the SEM model to optimize the objective function, and multiple iterations are used to obtain the minimum residuals for all parameter estimates. Finally, the PLS-SEM model is used to analyze the data on the talent cultivation objectives and cultivation mechanism for optimizing journalism and communication digital education ecology, using the University of Z as an example. The percentages of cross-cultural, cross-media, and cross-professional in talent training objectives are 24.57%, 22.59%, and 28.58%, respectively, and the joint training of universities and enterprises in talent training mechanism increased from 7.34% in 2017 to 58.75% in 2021, which is an increase of 51.41 percentage points. The optimization of the digital education ecology of journalism and communication based on the PLS-SEM model should focus on the joint development of schools and enterprises and pay attention to the all-around curriculum training.

Optimization of journalism communication digital education ecology based on SEM model

Southwest Petroleum University School of Arts, Southwest Petroleum University

The Languages Department, Abbotsleigh Senior School

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

The optimization path exploration of the digital education ecology of journalism and communication is to provide more comprehensive talents for journalism and...

Optimization of journalism communication digital education ecology based on SEM model

Published Online: Aug 09, 2023

Page range: -

Received: Oct 05, 2022

Accepted: Feb 17, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00159

Keywords
PLS algorithm, PLS-SEM model, Minimum residual, Journalism and communication education

© 2023 Wei Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Optimization of journalism communication digital education ecology based on SEM model

Published Online: Aug 09, 2023

Page range: -

Received: Oct 05, 2022

Accepted: Feb 17, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00159

KeywordsPLS algorithm, PLS-SEM model, Minimum residual, Journalism and communication education

© 2023 Wei Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
PLS algorithm, PLS-SEM model, Minimum residual, Journalism and communication education