<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>This paper aims to explore the impact of virtual reality and contemporary visual design on non-traditional culture. In this paper, we use virtual reality technology to transform the semantics of visual design interaction, process the visual design into a sparse matrix, and score the eigenvalues in the matrix to form a propagation field screening process for complete automated analysis, a way to build a visual design platform. A questionnaire survey was used to investigate the impact of visual effects of virtualization of non-heritage culture and the current demand for modern virtual reality-based cultural experiences, and a structural equation approach was used to empirically prove the impact of virtualization of non-heritage culture on the sense of experience, on emotional and cognitive responses, emotional involvement, pleasure level and willingness to experience. Before the VR experience, people’s knowledge of NRM culture was about 60%, but after the experience, their knowledge of NRM culture reached more than 80%. For example, the knowledge of traditional skills of NRM culture was only 60%, but after the experience, the knowledge reached 90%; the satisfaction with the NRM culture experience also increased from 60% to 80%. The virtualization of NRM culture gives the experience good visual enjoyment and completes a magnificent transformation of the traditional cultural experience.</p>
</abstract>

This paper aims to explore the impact of virtual reality and contemporary visual design on non-traditional culture. In this paper, we use virtual reality technology to transform the semantics of visual design interaction, process the visual design into a sparse matrix, and score the eigenvalues in the matrix to form a propagation field screening process for complete automated analysis, a way to build a visual design platform. A questionnaire survey was used to investigate the impact of visual effects of virtualization of non-heritage culture and the current demand for modern virtual reality-based cultural experiences, and a structural equation approach was used to empirically prove the impact of virtualization of non-heritage culture on the sense of experience, on emotional and cognitive responses, emotional involvement, pleasure level and willingness to experience. Before the VR experience, people’s knowledge of NRM culture was about 60%, but after the experience, their knowledge of NRM culture reached more than 80%. For example, the knowledge of traditional skills of NRM culture was only 60%, but after the experience, the knowledge reached 90%; the satisfaction with the NRM culture experience also increased from 60% to 80%. The virtualization of NRM culture gives the experience good visual enjoyment and completes a magnificent transformation of the traditional cultural experience.

Research on the integration of non-traditional culture and contemporary visual design based on virtual reality technology

Guangdong University of Science and Technology

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper aims to explore the impact of virtual reality and contemporary visual design on non-traditional culture. In this paper, we use virtual reality...

Research on the integration of non-traditional culture and contemporary visual design based on virtual reality technology

Published Online: Aug 02, 2023

Page range: -

Received: Aug 27, 2022

Accepted: Feb 10, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00126

Keywords
Virtual reality technology, Non-foreign heritage culture, Cultural experience, Visual design, Integration Research

© 2023 Ji Xie, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on the integration of non-traditional culture and contemporary visual design based on virtual reality technology

Published Online: Aug 02, 2023

Page range: -

Received: Aug 27, 2022

Accepted: Feb 10, 2023

DOI: https://doi.org/10.2478/amns.2023.2.00126

KeywordsVirtual reality technology, Non-foreign heritage culture, Cultural experience, Visual design, Integration Research

© 2023 Ji Xie, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Virtual reality technology, Non-foreign heritage culture, Cultural experience, Visual design, Integration Research