Multi-Governance of Basketball Event Organization in Ethnic Areas Based on PESTEL Analysis Model

The national and regional basketball professional league is a complex system that multiple organizations and industries influence. Its development is restricted and influenced by many factors. The basketball profession in ethnic areas is studied. The goal is to explore the correlation between each factor and its strength using PESTEL analysis and statistics. It is found that the potential and core strength of reserve talents, first-line players, coaches, and other talents are important conditions for their development at the micro level. The management system, business operation, and the professionalization of referees in the league are major factors affecting the league’s development. At the larger level, politics, economics, and culture are secondary factors. There are some obvious problems with sports development in the minority areas of China.