<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In this paper, the transformation of the green service industry is regarded as an intermediate variable based on the TPB model. Green service innovation can be divided into application type and exploration type. The function mechanism of enterprise green innovation guidance mechanism on enterprise operating performance is established. The empirical analysis of several service companies in East China shows that “green innovation” has an apparent positive effect on service innovation. It will only have a pronounced positive development in the research-based green service-based innovation. These factors have no evident positive impact on creating environmental services for use. Green service innovation and the use of green service innovation have a noticeable positive impact on the business performance of enterprises. This research result provides a new idea for the development of enterprises.</p>
</abstract>

In this paper, the transformation of the green service industry is regarded as an intermediate variable based on the TPB model. Green service innovation can be divided into application type and exploration type. The function mechanism of enterprise green innovation guidance mechanism on enterprise operating performance is established. The empirical analysis of several service companies in East China shows that “green innovation” has an apparent positive effect on service innovation. It will only have a pronounced positive development in the research-based green service-based innovation. These factors have no evident positive impact on creating environmental services for use. Green service innovation and the use of green service innovation have a noticeable positive impact on the business performance of enterprises. This research result provides a new idea for the development of enterprises.

The Influence of Green Entrepreneurship Orientation on Enterprise Performance Based on the TPB Model

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

In this paper, the transformation of the green service industry is regarded as an intermediate variable based on the TPB model. Green service innovation can be...

The Influence of Green Entrepreneurship Orientation on Enterprise Performance Based on the TPB Model

Published Online: Jun 19, 2023

Page range: 2403 - 2412

Received: Jul 13, 2022

Accepted: Dec 21, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00421

Keywords
TPB mode, Green entrepreneurial orientation, Business performance, Intermediate variable

© 2023 Xue Yang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Influence of Green Entrepreneurship Orientation on Enterprise Performance Based on the TPB Model

Published Online: Jun 19, 2023

Page range: 2403 - 2412

Received: Jul 13, 2022

Accepted: Dec 21, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00421

KeywordsTPB mode, Green entrepreneurial orientation, Business performance, Intermediate variable

© 2023 Xue Yang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
TPB mode, Green entrepreneurial orientation, Business performance, Intermediate variable