<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In the late 1990s, the landscape of the Korean film industry underwent a major change as Korean films emerged strongly and swept through Asia and the world with their consumer culture. With the advent of the Internet+ era in the new century, the consumer culture of Korean cinema has changed dramatically. In order to study the impact of the Internet+ era on Korean film consumption culture clearly, this paper analyzes the change in Korean film genres with the Internet trend and the distribution of the Korean film industry in the Internet+ era through Internet information dissemination model and personalized recommendation algorithm. From 2012 to 2021, the main genres of Korean movies changed from romance, drama, and war movies to crime, action, and disaster movies. Among them, the average share of war films reached 11.20%. The average share of disaster films reached 11.11%. The average share of action films is 10.88%. The average share of drama films was 10.97%. In terms of the film industry, the market share of local Korean films has always been able to keep from being surpassed by imported films after surpassing them. 2013 saw the largest gap between imported and local films, with a difference of 19.4 percentage points. In the Internet+ era, audience psychology, consumer demand, and business models have had a profound impact on the consumer culture of Korean films, not only changing the traditional layout of the Korean film market but also allowing film creators to consciously or unconsciously introduce new consumer culture themes in line with the Internet public.</p>
</abstract>

In the late 1990s, the landscape of the Korean film industry underwent a major change as Korean films emerged strongly and swept through Asia and the world with their consumer culture. With the advent of the Internet+ era in the new century, the consumer culture of Korean cinema has changed dramatically. In order to study the impact of the Internet+ era on Korean film consumption culture clearly, this paper analyzes the change in Korean film genres with the Internet trend and the distribution of the Korean film industry in the Internet+ era through Internet information dissemination model and personalized recommendation algorithm. From 2012 to 2021, the main genres of Korean movies changed from romance, drama, and war movies to crime, action, and disaster movies. Among them, the average share of war films reached 11.20%. The average share of disaster films reached 11.11%. The average share of action films is 10.88%. The average share of drama films was 10.97%. In terms of the film industry, the market share of local Korean films has always been able to keep from being surpassed by imported films after surpassing them. 2013 saw the largest gap between imported and local films, with a difference of 19.4 percentage points. In the Internet+ era, audience psychology, consumer demand, and business models have had a profound impact on the consumer culture of Korean films, not only changing the traditional layout of the Korean film market but also allowing film creators to consciously or unconsciously introduce new consumer culture themes in line with the Internet public.

A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture"}

In the late 1990s, the landscape of the Korean film industry underwent a major change as Korean films emerged strongly and swept through Asia and the world...

A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture

Published Online: Jun 06, 2023

Page range: -

Received: Sep 05, 2022

Accepted: Dec 12, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00354

Keywords
Internet+, Korean cinema, Consumer culture, Cultural communication, Online trend

© 2023 Haimeng Liu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture

Published Online: Jun 06, 2023

Page range: -

Received: Sep 05, 2022

Accepted: Dec 12, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00354

KeywordsInternet+, Korean cinema, Consumer culture, Cultural communication, Online trend

© 2023 Haimeng Liu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Internet+, Korean cinema, Consumer culture, Cultural communication, Online trend