Application of Generalized Estimation Equation in the Analysis of Factors Affecting the Continuous Use of College English Education Platforms

In order to explore the factors influencing the use of generalized estimating equations in English education platforms, the author proposes a research method for the continuous use of English education platforms. The author put forward 4 hypotheses and 12 scale questions, and designed a questionnaire based on them, taking perceived interaction, content quality, and platform serviceability as potential basic variables, the author constructed a model of influencing factors for college students’ continuous use of English education and learning platforms, explore the key factors that affect the sustainable use of college students’ English education and learning platform. The results show that the main influencing factors of users’ intention to use English education and learning platform are content quality, perceived interaction and platform service, therefore, it is proposed to focus on the content quality, pay attention to the user experience, strengthen the interaction of the platform, and propose reasonable pricing to implement the pricing mechanism, so as to improve college students’ intention to continue using the English education and learning platform.