<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Promoting a green consumption economy to achieve steady improvement in quality and reasonable growth in quantity is not only the immediate need to cope with the slowdown of economic growth, but also the long-term strategy to build a new development pattern. In this paper, a green consumption behavior model is created under the constraints of the environmental technology model and green consumption concept model. Through the numerical empowerment comparison of five elements in the green consumption behavior model: behavioral attitude, subjective norm, perceived behavioral control, behavioral intention, and individual behavior, we analyze and study the influence of the constraints of environmental technology and the green consumption concept on the green consumption behavior of contemporary young people. The experiment proves that the direct effect value of the environmental technology goal constraint is 0.5412 and the indirect effect value is 0.6354 under the mediating effect of dual goal constraint. The direct effect value of the green consumption concept constraint was 0.3652 and the indirect effect value was 0.2376. This verifies that the green consumption behavior of young people is determined by the environmental technology constraint and the green consumption concept constraint, which enhances the ethics of consumers’ green environmental protection and effectively promotes the government’s measures for green information and green policies, which can provide ideas for achieving sustainable environmental and economic development.</p>
</abstract>

Promoting a green consumption economy to achieve steady improvement in quality and reasonable growth in quantity is not only the immediate need to cope with the slowdown of economic growth, but also the long-term strategy to build a new development pattern. In this paper, a green consumption behavior model is created under the constraints of the environmental technology model and green consumption concept model. Through the numerical empowerment comparison of five elements in the green consumption behavior model: behavioral attitude, subjective norm, perceived behavioral control, behavioral intention, and individual behavior, we analyze and study the influence of the constraints of environmental technology and the green consumption concept on the green consumption behavior of contemporary young people. The experiment proves that the direct effect value of the environmental technology goal constraint is 0.5412 and the indirect effect value is 0.6354 under the mediating effect of dual goal constraint. The direct effect value of the green consumption concept constraint was 0.3652 and the indirect effect value was 0.2376. This verifies that the green consumption behavior of young people is determined by the environmental technology constraint and the green consumption concept constraint, which enhances the ethics of consumers’ green environmental protection and effectively promotes the government’s measures for green information and green policies, which can provide ideas for achieving sustainable environmental and economic development.

A Study on Green Consumption Behavior of Young People Empowered by Digital Economy Based on Double Goal Constraints

China University of Mining and Technology

Jiangsu Province Lianyungang Vocational and Technical College of Industry & Trade

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Promoting a green consumption economy to achieve steady improvement in quality and reasonable growth in quantity is not only the immediate need to cope with...

A Study on Green Consumption Behavior of Young People Empowered by Digital Economy Based on Double Goal Constraints

Published Online: May 08, 2023

Page range: -

Received: Jun 01, 2022

Accepted: Oct 31, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00238

Keywords
Digital Economy, Green Consumption, Growth Target Constraints, Environmental Target Constraints, Sustainable Development

© 2023 Guanglu Fu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

A Study on Green Consumption Behavior of Young People Empowered by Digital Economy Based on Double Goal Constraints

Published Online: May 08, 2023

Page range: -

Received: Jun 01, 2022

Accepted: Oct 31, 2022

DOI: https://doi.org/10.2478/amns.2023.1.00238

KeywordsDigital Economy, Green Consumption, Growth Target Constraints, Environmental Target Constraints, Sustainable Development

© 2023 Guanglu Fu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Digital Economy, Green Consumption, Growth Target Constraints, Environmental Target Constraints, Sustainable Development