<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade cross-border e-commerce. We build a theoretical framework for the collaborative development of SMEs and cross-border e-commerce platforms. At the same time, build a trustworthy transaction margin mechanism for cross-border e-commerce transactions in a fuzzy market environment. The participation of the blockchain big data platform can promote the development of foreign trade cross-border e-commerce toward a more transparent and healthy partnership.</p>
</abstract>

This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade cross-border e-commerce. We build a theoretical framework for the collaborative development of SMEs and cross-border e-commerce platforms. At the same time, build a trustworthy transaction margin mechanism for cross-border e-commerce transactions in a fuzzy market environment. The participation of the blockchain big data platform can promote the development of foreign trade cross-border e-commerce toward a more transparent and healthy partnership.

The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade...

The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

Published Online: Jun 06, 2023

Page range: 273 - 282

Received: Jan 18, 2022

Accepted: Mar 27, 2022

DOI: https://doi.org/10.2478/amns.2022.2.00009

Keywords
Cross-border e-commerce, Probability theory statistics, Evolutionary game, Enterprise marketing

© 2023 Zhengya Guo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

Published Online: Jun 06, 2023

Page range: 273 - 282

Received: Jan 18, 2022

Accepted: Mar 27, 2022

DOI: https://doi.org/10.2478/amns.2022.2.00009

KeywordsCross-border e-commerce, Probability theory statistics, Evolutionary game, Enterprise marketing

© 2023 Zhengya Guo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Cross-border e-commerce, Probability theory statistics, Evolutionary game, Enterprise marketing