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<p>The construction of early warning model of customer churn in e-commerce platform can help e-commerce enterprises in China to strengthen the risk prevention of customer churn, improve efficiency of customer management and resolve the crisis of customer churn. Therefore, this paper analyses the definition basis and evaluation method of customer churn, and clarifies the function and content of early warning customer churn. By using the K-means clustering analysis of sample data, the early warning level of customer churn risk is categorized. By taking the established index system data as the input layer data of neural network, the early warning model of customer churn risk of e-commerce platform based on neural network is constructed. The test results show that the accuracy of the model is 100%, which can provide reference for the early warning research of customer churn risk in the e-commerce industry of China.</p>
</abstract>

The construction of early warning model of customer churn in e-commerce platform can help e-commerce enterprises in China to strengthen the risk prevention of customer churn, improve efficiency of customer management and resolve the crisis of customer churn. Therefore, this paper analyses the definition basis and evaluation method of customer churn, and clarifies the function and content of early warning customer churn. By using the K-means clustering analysis of sample data, the early warning level of customer churn risk is categorized. By taking the established index system data as the input layer data of neural network, the early warning model of customer churn risk of e-commerce platform based on neural network is constructed. The test results show that the accuracy of the model is 100%, which can provide reference for the early warning research of customer churn risk in the e-commerce industry of China.

Research on the construction of early warning model of customer churn on e-commerce platform

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

The construction of early warning model of customer churn in e-commerce platform can help e-commerce enterprises in China to strengthen the risk prevention of...

Research on the construction of early warning model of customer churn on e-commerce platform

Published Online: Aug 30, 2022

Page range: 687 - 698

Received: Apr 12, 2022

Accepted: Apr 24, 2022

DOI: https://doi.org/10.2478/amns.2022.1.00016

Keywords
Customer churn, early warning model, cluster analysis, neural network

© 2023 Wei Fu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on the construction of early warning model of customer churn on e-commerce platform

Published Online: Aug 30, 2022

Page range: 687 - 698

Received: Apr 12, 2022

Accepted: Apr 24, 2022

DOI: https://doi.org/10.2478/amns.2022.1.00016

KeywordsCustomer churn, early warning model, cluster analysis, neural network

© 2023 Wei Fu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Customer churn, early warning model, cluster analysis, neural network