<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This article conducts a dynamic simulation on new agricultural product networks’ psychological selection based on the evolutionary game theory. Aiming at the characteristics of fresh agricultural products, the article analyses the dynamic evolution process of consumers’ strategic choice psychological state in the model. The research results show that the new agricultural products platform and the seller's strategic choice for the quality of the product are closely related to the output ratio of the input to the quality of the product. The users of fresh agricultural products are organically related through various network information behaviours, forming a networking group with a particular topological structure relationship.</p>
</abstract>

This article conducts a dynamic simulation on new agricultural product networks’ psychological selection based on the evolutionary game theory. Aiming at the characteristics of fresh agricultural products, the article analyses the dynamic evolution process of consumers’ strategic choice psychological state in the model. The research results show that the new agricultural products platform and the seller's strategic choice for the quality of the product are closely related to the output ratio of the input to the quality of the product. The users of fresh agricultural products are organically related through various network information behaviours, forming a networking group with a particular topological structure relationship.

Evolutionary game research on the psychological choice of online shopping of fresh agricultural products based on dynamic simulation model

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This article conducts a dynamic simulation on new agricultural product networks’ psychological selection based on the evolutionary game theory. Aiming at the...

Supplier Behaviour	Retailer	The retailer does not proceed

Get on	(1 + δ_s)π_s − c₁q, (1 + δ_r)π_r − c₂q_r	(1 + δ_s)π_s − c₁q, T_r
Not proceed	T_s, (1 + δ_r)π_r − c₂q_r	π_s, π_r

Evolutionary game research on the psychological choice of online shopping of fresh agricultural products based on dynamic simulation model

Published Online: Dec 30, 2021

Page range: 703 - 710

Received: Jun 17, 2021

Accepted: Sep 24, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00145

Keywords
fresh agricultural products, online shopping psychology, dynamic simulation model, quality investment, evolutionary game

© 2021 Jing Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Payment matrix for suppliers and retailers

Evolutionary game research on the psychological choice of online shopping of fresh agricultural products based on dynamic simulation model

Published Online: Dec 30, 2021

Page range: 703 - 710

Received: Jun 17, 2021

Accepted: Sep 24, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00145

Keywordsfresh agricultural products, online shopping psychology, dynamic simulation model, quality investment, evolutionary game

© 2021 Jing Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Payment matrix for suppliers and retailers

Keywords
fresh agricultural products, online shopping psychology, dynamic simulation model, quality investment, evolutionary game