<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>User consumption behaviour is a subject worthy of study. Because consumers’ consumption behaviours are dynamic and with individual differences, various factors need to be considered when establishing a fractional differential equation model of users’ online consumption behaviour. The two elements, namely advertising and price are more evident in influencing consumer behaviour. Therefore, the paper establishes a product diffusion fractional differential equation model of price and advertising presence or absence to study the impact of these two factors on consumer behaviour. It turns out that ignoring the advertisement and the cost of the product is related to the characteristics of the consumer network. When there are advertising and price factors, product awareness is related to price constraints.</p>
</abstract>

User consumption behaviour is a subject worthy of study. Because consumers’ consumption behaviours are dynamic and with individual differences, various factors need to be considered when establishing a fractional differential equation model of users’ online consumption behaviour. The two elements, namely advertising and price are more evident in influencing consumer behaviour. Therefore, the paper establishes a product diffusion fractional differential equation model of price and advertising presence or absence to study the impact of these two factors on consumer behaviour. It turns out that ignoring the advertisement and the cost of the product is related to the characteristics of the consumer network. When there are advertising and price factors, product awareness is related to price constraints.

User online consumption behaviour based on fractional differential equation

Zhengzhou Electric Power Vocational and Technical College Marketing Technical

Department of Information System, Faculty of Computing and Information Technology

Department of Accounting and Finance, Faculty of Administrative Sciences

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"User online consumption behaviour based on fractional differential equation"}

User consumption behaviour is a subject worthy of study. Because consumers’ consumption behaviours are dynamic and with individual differences, various factors...

User online consumption behaviour based on fractional differential equation

Published Online: Nov 22, 2021

Page range: 415 - 424

Received: Jun 17, 2021

Accepted: Sep 24, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00093

Keywords
complex network, fractional differential equation, user network consumption, product diffusion, marketing strategy

© 2021 Dongya Zhou et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Fig. 2

User online consumption behaviour based on fractional differential equation

Published Online: Nov 22, 2021

Page range: 415 - 424

Received: Jun 17, 2021

Accepted: Sep 24, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00093

Keywordscomplex network, fractional differential equation, user network consumption, product diffusion, marketing strategy

© 2021 Dongya Zhou et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Fig. 2

Keywords
complex network, fractional differential equation, user network consumption, product diffusion, marketing strategy