Variable | Unstandardised coefficient | Standardised coefficient |
Sig | ||
---|---|---|---|---|---|
Standard error | |||||
Tourism signs | 0.180 | 0.045 | 0.213 | 3.163 | 0.000 |
Theme posters | 0.054 | 0.056 | 0.060 | 0.861 | 0.197 |
Advertising | 0.183 | 0.048 | 0.254 | 3.697 | 0.000 |
News coverage | 0.051 | 0.060 | 0.062 | 0.852 | 0.397 |
Hotspot-based marketing | 0.173 | 0.045 | 0.213 | 3.612 | 0.000 |
Website promotion | –0.026 | 0.040 | –0.049 | –0.838 | 0.401 |
Sightseeing | 0.003 | 0.049 | 0.005 | 0.003 | 0.997 |
Object display | 0.015 | 0.051 | 0.022 | 0.312 | 0.744 |
Knowledge distribution | 0.071 | 0.045 | 0.091 | 1.191 | 0.197 |
Interactive experience | 0.189 | 0.049 | 0.201 | 3.510 | 0.001 |
Product purchases | –0.026 | 0.047 | –0.063 | –0.547 | 0.689 |
Tour guides | 0.016 | 0.058 | 0.019 | 0.276 | 0.897 |
Service staff numbers | 0.033 | 0.061 | 0.046 | 0.568 | 0.546 |
Visitors | –0.020 | 0.062 | –0.023 | –0.317 | 0.752 |
Landscape features | 0.081 | 0.061 | 0.097 | 1.340 | 0.175 |
Infrastructure | 0.027 | 0.058 | 0.035 | 0.452 | 0.675 |
Supporting facilities | –0.034 | 0.048 | –0.052 | –0.703 | 0.483 |
Neighbouring attractions | 0.181 | 0.046 | 0.223 | 3.299 | 0.000 |
Government support | 0.084 | 0.047 | 0.125 | 0.918 | 0.071 |
Industry alliance | 0.035 | 0.057 | 0.046 | 0.658 | 0.510 |
Tourism cooperation | 0.008 | 0.060 | 0.011 | 0.133 | 0.895 |
Dimensions | Variables | Factor loading | |||
---|---|---|---|---|---|
1 | 2 | 3 | 4 | ||
Visual signs | Tourism signs | 0.839 | |||
Theme posters | 0.716 | ||||
Media | Advertising | 0.661 | |||
News coverage | 0.643 | ||||
Hotspot-based marketing | 0.502 | ||||
Website promotion | 0.543 | ||||
Service process | Sightseeing | 0.809 | |||
Object display | 0.419 | ||||
Knowledge distribution | 0.511 | ||||
Interactive experience | 0.798 | ||||
Product purchases | 0.344 | ||||
Personnel characteristics | Tour guides | 0.598 | |||
Service staff | 0.661 | ||||
Visitors | 0.398 | ||||
Spatial surroundings | Landscape features | 0.801 | |||
Infrastructure | 0.702 | ||||
Supporting facilities | 0.698 | ||||
Neighbouring attractions | 0.809 | ||||
External associations | Government support | 0.344 | |||
Industry alliance | 0.399 | ||||
Tourism cooperation | 0.609 |