<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In recent years, rural e-commerce has been actively improving, but the contradiction between talent demand and supply has become increasingly prominent. This article combines the four dimensions of personal characteristics, professional attitude, family background and external environment to conduct empirical research on willingness to engage in rural e-commerce among e-commerce major students. The results show that the willingness to engage in rural e-commerce is generally low, which influences internship experience, academic planning, salary expectations, career perception, family attitudes, school guidance and public opinion.</p>
</abstract>

In recent years, rural e-commerce has been actively improving, but the contradiction between talent demand and supply has become increasingly prominent. This article combines the four dimensions of personal characteristics, professional attitude, family background and external environment to conduct empirical research on willingness to engage in rural e-commerce among e-commerce major students. The results show that the willingness to engage in rural e-commerce is generally low, which influences internship experience, academic planning, salary expectations, career perception, family attitudes, school guidance and public opinion.

Analysis on the influence factors of college students about the willingness to work in rural e-commerce

School of Economics and Business Administration

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

In recent years, rural e-commerce has been actively improving, but the contradiction between talent demand and supply has become increasingly prominent. This...

Analysis on the influence factors of college students about the willingness to work in rural e-commerce

Published Online: May 25, 2021

Page range: 307 - 318

Received: Jan 05, 2021

Accepted: Feb 26, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00015

Keywords
rural e-commerce, willingness to work, influence factor

© 2021 Liwen Gou et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Analysis on the influence factors of college students about the willingness to work in rural e-commerce

Published Online: May 25, 2021

Page range: 307 - 318

Received: Jan 05, 2021

Accepted: Feb 26, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00015

Keywordsrural e-commerce, willingness to work, influence factor

© 2021 Liwen Gou et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
rural e-commerce, willingness to work, influence factor