<abstract xmlns="http://www.w3.org/1999/xhtml"><p>With the continuous development of China's Internet economy, the model of grasping Internet economy benefit is diversified. Since 2016, the online celebrity economy has formed a trend of Internet marketing, and the online celebrity economic industry chain further has established along with the further development of MCN institutions. The relationship among the overall industry upstream and downstream sectors become closer and closer and even appear the trend of vertical cooperation. This paper is aimed at expressing the pricing mechanism of the online celebrity industrial chain and applies game theory and mathematical analysis to propose a reasonable pricing model</p></abstract>

With the continuous development of China's Internet economy, the model of grasping Internet economy benefit is diversified. Since 2016, the online celebrity economy has formed a trend of Internet marketing, and the online celebrity economic industry chain further has established along with the further development of MCN institutions. The relationship among the overall industry upstream and downstream sectors become closer and closer and even appear the trend of vertical cooperation. This paper is aimed at expressing the pricing mechanism of the online celebrity industrial chain and applies game theory and mathematical analysis to propose a reasonable pricing model

Research on the Pricing Model about Online Celebrity Economy

Beijing University of Posts and Telecommunications

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Research on the Pricing Model about Online Celebrity Economy"}

With the continuous development of China's Internet economy, the model of grasping Internet economy benefit is diversified. Since 2016, the online celebrity...

Research on the Pricing Model about Online Celebrity Economy

Published Online: Aug 24, 2020

Page range: 519 - 530

Received: Jan 19, 2020

Accepted: Feb 22, 2020

DOI: https://doi.org/10.2478/amns.2020.2.00028

Keywords
Online celebrity economy, Bilateral market, Dynamic game, Sensitivity analysis

© 2020 Yuqi Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Research on the Pricing Model about Online Celebrity Economy

Published Online: Aug 24, 2020

Page range: 519 - 530

Received: Jan 19, 2020

Accepted: Feb 22, 2020

DOI: https://doi.org/10.2478/amns.2020.2.00028

KeywordsOnline celebrity economy, Bilateral market, Dynamic game, Sensitivity analysis

© 2020 Yuqi Li, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Keywords
Online celebrity economy, Bilateral market, Dynamic game, Sensitivity analysis