<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper explores the development status of Marxism on the Internet by collecting Chinese Internet information. A theoretical model of Marxism’s online communication effect in the new media era is constructed by using the fuzzy comprehensive evaluation method, and all kinds of key factors affecting the effect of Marxism mass communication in the new media era are clarified. In response to the empirical research results, specific measures and strategies are proposed in five aspects, namely, communicators, communication content, communication channels, communication audience, and communication environment. The results show that with the development of new media, the penetration rate of Chinese Internet users will exceed 50% by December 2023. The number of Internet media in Chinese government organizations continues to grow, totaling 269,472. The cultivation of Internet Marxism is fragmented, and it is necessary to aggregate and integrate resources in the future. In the guideline layer indicators of Marxist Internet communication effect, the weight of communication content is 0.4187, which is the main factor in the decision-making system, followed by communication audience (0.1845). Downloading and rewarding behaviors in the program layer indicators have a significant impact on the communication effect.</p>
</abstract>

This paper explores the development status of Marxism on the Internet by collecting Chinese Internet information. A theoretical model of Marxism’s online communication effect in the new media era is constructed by using the fuzzy comprehensive evaluation method, and all kinds of key factors affecting the effect of Marxism mass communication in the new media era are clarified. In response to the empirical research results, specific measures and strategies are proposed in five aspects, namely, communicators, communication content, communication channels, communication audience, and communication environment. The results show that with the development of new media, the penetration rate of Chinese Internet users will exceed 50% by December 2023. The number of Internet media in Chinese government organizations continues to grow, totaling 269,472. The cultivation of Internet Marxism is fragmented, and it is necessary to aggregate and integrate resources in the future. In the guideline layer indicators of Marxist Internet communication effect, the weight of communication content is 0.4187, which is the main factor in the decision-making system, followed by communication audience (0.1845). Downloading and rewarding behaviors in the program layer indicators have a significant impact on the communication effect.

Online Communication of Marxist Theory in the New Media Era

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Online Communication of Marxist Theory in the New Media Era"}

This paper explores the development status of Marxism on the Internet by collecting Chinese Internet information. A theoretical model of Marxism’s online...

Online Communication of Marxist Theory in the New Media Era

Published Online: Aug 05, 2024

Page range: -

Received: Apr 11, 2024

Accepted: Jul 04, 2024

DOI: https://doi.org/10.2478/amns-2024-2116

Keywords
Marxism, Fuzzy comprehensive evaluation method, Communication content, New age media

© 2024 Jinwei Ma, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Online Communication of Marxist Theory in the New Media Era

Published Online: Aug 05, 2024

Page range: -

Received: Apr 11, 2024

Accepted: Jul 04, 2024

DOI: https://doi.org/10.2478/amns-2024-2116

KeywordsMarxism, Fuzzy comprehensive evaluation method, Communication content, New age media

© 2024 Jinwei Ma, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Marxism, Fuzzy comprehensive evaluation method, Communication content, New age media