<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This paper, drawing from the definitions of globalization, tourism cultural exchange, and tourism value dissemination, formulates a set of 15 observational variables. Using mathematical and statistical methods, the author constructs a structural equation model that includes the concept of globalization as the exogenous latent variable and cultural exchange and value dissemination as the endogenous latent variables. After estimating the model using the partial least squares method, the author combines relevant data to conduct an empirical analysis of the model. The analysis reveals that the modified fitting parameters, based on partial least squares, have values of GFI = 0.933, CFI = 0.931, TLI = 0.927, RMSEA = 0.046, PGFI = 0.667, and PNFI = 0.758, indicating a relatively satisfactory fit for the modified model. There is a strong positive relationship between the three paths: the globalization idea → cultural exchange (0.428, 0.005), the globalization idea → values dissemination (0.579, 0.048), and the cultural exchange → expression of values dissemination (0.587, 0.019). The mediating effect of cultural exchange is responsible for 28.35% of the relationship, while the direct effect of cultural exchange is responsible for 71.65%. This means that cultural exchange plays a significant positive role in the partially mediating role between globalization ideas and values dissemination.</p>
</abstract>

This paper, drawing from the definitions of globalization, tourism cultural exchange, and tourism value dissemination, formulates a set of 15 observational variables. Using mathematical and statistical methods, the author constructs a structural equation model that includes the concept of globalization as the exogenous latent variable and cultural exchange and value dissemination as the endogenous latent variables. After estimating the model using the partial least squares method, the author combines relevant data to conduct an empirical analysis of the model. The analysis reveals that the modified fitting parameters, based on partial least squares, have values of GFI = 0.933, CFI = 0.931, TLI = 0.927, RMSEA = 0.046, PGFI = 0.667, and PNFI = 0.758, indicating a relatively satisfactory fit for the modified model. There is a strong positive relationship between the three paths: the globalization idea → cultural exchange (0.428, 0.005), the globalization idea → values dissemination (0.579, 0.048), and the cultural exchange → expression of values dissemination (0.587, 0.019). The mediating effect of cultural exchange is responsible for 28.35% of the relationship, while the direct effect of cultural exchange is responsible for 71.65%. This means that cultural exchange plays a significant positive role in the partially mediating role between globalization ideas and values dissemination.

Cultural Exchange and Transmission of Values in Tourism: A Study of Opportunities and Challenges in the Context of Globalization

Shandong Agricultural University Agricultural and Forestry Economic Management Post-doctoral Station

Shandong Youth University Of Political Science

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper, drawing from the definitions of globalization, tourism cultural exchange, and tourism value dissemination, formulates a set of 15 observational...

Cultural Exchange and Transmission of Values in Tourism: A Study of Opportunities and Challenges in the Context of Globalization

Published Online: Aug 05, 2024

Page range: -

Received: Apr 10, 2024

Accepted: Jul 08, 2024

DOI: https://doi.org/10.2478/amns-2024-2085

Keywords
Partial Least Squares, Structural Equation Modeling, Fitting Parameters, Cultural Exchange

© 2024 Zengqing Jian et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Cultural Exchange and Transmission of Values in Tourism: A Study of Opportunities and Challenges in the Context of Globalization

Published Online: Aug 05, 2024

Page range: -

Received: Apr 10, 2024

Accepted: Jul 08, 2024

DOI: https://doi.org/10.2478/amns-2024-2085

KeywordsPartial Least Squares, Structural Equation Modeling, Fitting Parameters, Cultural Exchange

© 2024 Zengqing Jian et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Partial Least Squares, Structural Equation Modeling, Fitting Parameters, Cultural Exchange