Research on the Dissemination Strategies of Traditional Culture in Anime Illustrations and Picture Books - Based on the Application of Information Diffusion Models

Animation illustrations and picture books themed on traditional culture play a crucial role in its dissemination. This paper analyzes the present scenario of traditional cultural transmission via these mediums and introduces an information diffusion model as the theoretical framework for subsequent questionnaire design and analysis. The model incorporates the theory of network dimensional force and information diffusion resistance to depict the diffusion process within cyberspace, accounting for the constraints imposed by information resistance. This results in a model that accurately mirrors the realities of the network environment. The study further examines the velocity and distortion in information diffusion, exploring the model’s diffusion scale and laws. In assessing the diffusion effectiveness through a questionnaire on cartoon illustrations and picture books, findings indicate a moderate inclination towards purchases, with average willingness and mean purchase values at 3.32 and 3.35, respectively. The analysis reveals that the pivotal factors affecting dissemination include content knowledge, thematic significance, and channel preferences, all scoring an average of 4 in terms of mean and median values. However, the overall satisfaction with the dissemination of traditional culture remains moderate among respondents. To enhance the dissemination effectiveness, it is imperative to advance the construction of conventional cartoon-quality illustrations and picture books, thereby fostering a more robust propagation of traditional culture.