Research on cross-border integration diversification of music industry under the background of “Internet+”

The rapid development of China’s Internet industry has created the possibility of cross-border integration of the music industry in terms of capital, talent, information and other aspects. This study focuses on the characteristics of the network music industry, constructs a network music industry chain in line with the background of “Internet+”, and analyzes in depth the interactions between the components of the network music industry chain. Based on the interrelationships, the study puts forward the basic assumptions, sets up the revenue matrices of the variables, establishes three game models for copyright holders, service providers and users, determines the replication dynamic equations of the model, the evolutionary stabilization strategy and the Nash equilibrium, probes the stability of the model’s evolution, and carries out the case study on the cross-border fusion of the music industry. The results show that with the increase of management and technology costs, the rate of service providers’ evolution towards self-regulation slows down, and when P_B2 exceeds 8 the behavior of service providers changes, and the control of the cost of payment is particularly important. This study objectively presents the value of copyright cross-border operation in the music industry, reduces the basis of operating costs, ensures the smooth realization of the economic goals of the music industry, and promotes the music industry to embark on the road of healthy and stable development.