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Journals
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Comprehensive Evaluation of KOL’s Guiding Mechanism and Influence in E-commerce Live Streaming Carrying Mode
Jie Luo
Jie Luo
,
Xiaohui Lv
Xiaohui Lv
and
Hongya Liu
Hongya Liu
| May 03, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
May 03, 2024
Page range:
-
Received:
Apr 18, 2024
Accepted:
Apr 27, 2024
DOI:
https://doi.org/10.2478/amns-2024-1010
Keywords
KOL
,
Multi-channel decision model
,
Live streaming with goods
,
Guidance mechanism
,
Objective function
© 2024 Jie Luo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Jie Luo
School of Economics and Management Hunan Applied Technology University
Changde, China
Xiaohui Lv
XIANGYA CHANGDE HOSPITAI
Changde, China
Hongya Liu
Mental Health Education Center of Hunan Institute of Applied Technology
Changde, China