Innovation and Practice of Public Management Mode in Colleges and Universities under the Background of Informatization

This study addresses the challenges faced by traditional public management in universities due to advancements in educational information technology and the growing scale of higher education institutions. We propose a novel public management model for universities that leverages “Internet+” concepts, aiming to enhance internal audit systems and the competencies of management personnel. We use the AHP-TOPSIS fusion algorithm to assess the model’s impact on campus infrastructure and services management, selecting a central Chinese university for empirical Analysis. The findings reveal substantial improvements in campus road and landscape management, with weight values of 0.785 and 0.736, respectively, and a 74.67% satisfaction rate among students regarding cafeteria services. The success of this model demonstrates its effectiveness and introduces a forward-thinking approach to university management.