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<p>This paper discusses how virtual reality (VR) technology effectively integrates traditional art colors in modern graphic design and its impact on the visual communication effect. Through structural equation modeling (SEM) and K-mean clustering algorithm, the application of traditional art colors in modern graphic design and its influence on visual communication are studied and analyzed. The results show that applying standard colors has a significant impact in contemporary graphic design, especially in emotional resonance, cultural symbols, guiding attention and brand identity. The application of conventional colors has a high visual communication effect with modern graphic design, and there is a significant positive correlation between the dimensions. Finally, through K-mean clustering analysis, the optical communication effect of graphic design is divided into four types, in which emotional resonance and cultural symbols occupy an essential position in the visual communication effect. The research results provide a theoretical basis for applying traditional delicate art colors in modern graphic design and a practical reference for designers in the actual design process.</p>
</abstract>

This paper discusses how virtual reality (VR) technology effectively integrates traditional art colors in modern graphic design and its impact on the visual communication effect. Through structural equation modeling (SEM) and K-mean clustering algorithm, the application of traditional art colors in modern graphic design and its influence on visual communication are studied and analyzed. The results show that applying standard colors has a significant impact in contemporary graphic design, especially in emotional resonance, cultural symbols, guiding attention and brand identity. The application of conventional colors has a high visual communication effect with modern graphic design, and there is a significant positive correlation between the dimensions. Finally, through K-mean clustering analysis, the optical communication effect of graphic design is divided into four types, in which emotional resonance and cultural symbols occupy an essential position in the visual communication effect. The research results provide a theoretical basis for applying traditional delicate art colors in modern graphic design and a practical reference for designers in the actual design process.

Exploration of the Influence of Traditional Art Colors on the Visual Communication Effect of Modern Graphic Design Based on VR Models

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper discusses how virtual reality (VR) technology effectively integrates traditional art colors in modern graphic design and its impact on the visual...

Exploration of the Influence of Traditional Art Colors on the Visual Communication Effect of Modern Graphic Design Based on VR Models

Published Online: Feb 26, 2024

Page range: -

Received: Jan 15, 2024

Accepted: Jan 21, 2024

DOI: https://doi.org/10.2478/amns-2024-0632

Keywords
VR technology, Traditional art color, Modern graphic design, Visual communication

© 2023 Hai Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Exploration of the Influence of Traditional Art Colors on the Visual Communication Effect of Modern Graphic Design Based on VR Models

Published Online: Feb 26, 2024

Page range: -

Received: Jan 15, 2024

Accepted: Jan 21, 2024

DOI: https://doi.org/10.2478/amns-2024-0632

KeywordsVR technology, Traditional art color, Modern graphic design, Visual communication

© 2023 Hai Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
VR technology, Traditional art color, Modern graphic design, Visual communication