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<p>This paper analyzes the network expression and audience participatory discourse system under the mainstream media communication mode, combines the audiovisual multimodal audience cognitive participation and the multimodal features of the mainstream media, and proposes a multimodal deep learning model based on mainstream media communication. Based on the picture vision and human emotion migration methods, the picture vision feature migration module and the text emotion migration module are constructed respectively, and the multimodal feature fusion model is built by applying the gradient enhancement decision tree. Linguistic modality analysis of mainstream media communication discourse is carried out by analyzing the development characteristics of audience participatory cultural communication modes. The influence of different mainstream media communication discourses on the audience’s participatory culture is examined through logistic regression analysis while screening network discourse access. The regression analysis shows that the mainstream media communication modes represented by social software and microblogging have a significant impact on the development of the audience’s participatory culture, with p-values of 0.0452 and 0.0068, respectively, and thus the mainstream media need to strengthen content innovation, focus on specific audience groups, and make full use of new media platforms to provide audiences with richer, more accurate and professional news services.</p>
</abstract>

This paper analyzes the network expression and audience participatory discourse system under the mainstream media communication mode, combines the audiovisual multimodal audience cognitive participation and the multimodal features of the mainstream media, and proposes a multimodal deep learning model based on mainstream media communication. Based on the picture vision and human emotion migration methods, the picture vision feature migration module and the text emotion migration module are constructed respectively, and the multimodal feature fusion model is built by applying the gradient enhancement decision tree. Linguistic modality analysis of mainstream media communication discourse is carried out by analyzing the development characteristics of audience participatory cultural communication modes. The influence of different mainstream media communication discourses on the audience’s participatory culture is examined through logistic regression analysis while screening network discourse access. The regression analysis shows that the mainstream media communication modes represented by social software and microblogging have a significant impact on the development of the audience’s participatory culture, with p-values of 0.0452 and 0.0068, respectively, and thus the mainstream media need to strengthen content innovation, focus on specific audience groups, and make full use of new media platforms to provide audiences with richer, more accurate and professional news services.

A Study of Mainstream Media Communication and Audience Participatory Culture Based on Multimodal Analysis Approach

Pass College of Chongqing Technology and Business University

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This paper analyzes the network expression and audience participatory discourse system under the mainstream media communication mode, combines the audiovisual...

A Study of Mainstream Media Communication and Audience Participatory Culture Based on Multimodal Analysis Approach

Published Online: Jan 31, 2024

Page range: -

Received: Dec 22, 2023

Accepted: Jan 01, 2024

DOI: https://doi.org/10.2478/amns-2024-0276

Keywords
Multimodal features, Decision tree, Logisitic regression analysis, Mainstream media communication

© 2024 Han Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

A Study of Mainstream Media Communication and Audience Participatory Culture Based on Multimodal Analysis Approach

Published Online: Jan 31, 2024

Page range: -

Received: Dec 22, 2023

Accepted: Jan 01, 2024

DOI: https://doi.org/10.2478/amns-2024-0276

KeywordsMultimodal features, Decision tree, Logisitic regression analysis, Mainstream media communication

© 2024 Han Zhang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Multimodal features, Decision tree, Logisitic regression analysis, Mainstream media communication