This work is licensed under the Creative Commons Attribution 4.0 International License.
Noel, J. K., Babor, T. F., & Robaina, K. (2017). Industry self-regulation of alcohol marketing: a systematic review of content and exposure research. Addiction.Search in Google Scholar
Usha, Ramanathan, Nachiappan, Subramanian, Guy, & Parrott. (2017). Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management.Search in Google Scholar
Eggers, Fabian, Hatak, Isabella, Kraus, & Sascha, et al. (2017). Technologies that support marketing and market development in smes-evidence from social networks. Journal of Small Business Management.Search in Google Scholar
Hoffmann, F., Inderst, R., & Ottaviani, M. (2020). Persuasion through selective disclosure: implications for marketing, campaigning, and privacy regulation. Management Science.Search in Google Scholar
Stolze, H. J., Mollenkopf, D. A., Thornton, L. D., Brusco, M. J., & Flint, D. J. (2018). Supply chain and marketing integration: tension in frontline social networks. Journal of Supply Chain Management.Search in Google Scholar
A, C. T., B, K. T. H., & A, J. L. (2019). Toward an agent-system contingency theory for behavioral supply chain and industrial marketing research. Industrial Marketing Management, 83, 134-147.Search in Google Scholar
Jeen-Su, Lim, William, K., Darley, & David, et al. (2017). Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence. Journal of Business & Industrial Marketing, 32(7).Search in Google Scholar
A, Y. D., A, X. S., A, Y. Q., & B, M. L. (2021). A real-time, personalized consumption-based pricing scheme for the consumptions of traditional and renewable energies. Renewable Energy, 180, 452-466.Search in Google Scholar
Lee, C. H., Zhao, X., & Lee, Y. C. (2019). Service quality driven approach for innovative retail service system design and evaluation: a case study. Computers & Industrial Engineering, 135(SEP.), 275-285.Search in Google Scholar
Ellram, L. M., & Murfield, M. L. U. (2019). Supply chain management in industrial marketing-relationships matter. Industrial marketing management, 79(MAY), 36-45.Search in Google Scholar
Li, K., Dai, G., Xia, Y., Mu, Z., Zhang, G., & Shi, Y. (2022). Green technology investment with data-driven marketing and government subsidy in a platform supply chain. Sustainability, 14.Search in Google Scholar
Huang, F., He, J., & Lei, Q. (2018). Coordination in a retailer‐dominated supply chain with a risk‐averse manufacturer under marketing dependency. International Transactions in Operational Research(4).Search in Google Scholar
Salam, M. A., & Bajaba, S. (2023). The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis. Journal of Business & Industrial Marketing, 38(7), 1545-1561.Search in Google Scholar
Golgeci, I., & Kuivalainen, O. (2020). Does social capital matter for supply chain resilience? the role of absorptive capacity and marketing-supply chain management alignment. Industrial marketing management, 84(Jan.), 63-74.Search in Google Scholar
Golgeci, Ismail, Gligor, & David, M. (2017). The interplay between key marketing and supply chain management capabilities: the role of integrative mechanisms. Journal of Business & Industrial Marketing.Search in Google Scholar
Mahlamaki, T., Storbacka, K., Pylkkonen, S., & Ojala, M. (2020). Adoption of digital sales force automation tools in supply chain: customers’ acceptance of sales configurators. Industrial marketing management(Dec.), 91.Search in Google Scholar
Ceren, Altuntas, & Vural. (2017). Service-dominant logic and supply chain management: a systematic literature review. Journal of Business & Industrial Marketing, 32(8).Search in Google Scholar
Altuntas Vural, C., Johnston, W., & Johnston, W. (2017). Service-dominant logic and supply chain management: a systematic literature review. Journal of Business & Industrial Marketing, 00-00.Search in Google Scholar
Ma, D., & Hu, J. (2020). Research on collaborative management strategies of closed-loop supply chain under the influence of big-data marketing and reference price effect. Sustainability, 12.Search in Google Scholar
Huang, L., Zhen, L., Wang, J., & Zhang, X. (2022). Blockchain implementation for circular supply chain management: evaluating critical success factors. Industrial marketing management(Apr.), 102.Search in Google Scholar
Giannoccaro, I. (2018). Centralized vs. decentralized supply chains: the importance of decision maker’s cognitive ability and resistance to change. Industrial Marketing Management, 73(AUG.), 59-69.Search in Google Scholar
Zhang, T., & Wang, X. (2018). The impact of fairness concern on the three-party supply chain coordination. Industrial Marketing Management, 73(AUG.), 99-115.Search in Google Scholar
A, M. K., & C, S. G. B. (2022). The impact of dynamic capabilities in disrupted supply chains—the role of turbulence and dependence. Industrial Marketing Management, 103, 154-169.Search in Google Scholar
Dalal, A., Bhattacharya, S., & Chattopadhyay, S. (2023). Revisiting supply chain drivers for greater marketing outcomes of?handicraft sector. The International Journal of Logistics Management, 34(1), 189-209.Search in Google Scholar
Najafi-Tavani, S., Sharifi, H., Naude, P., & Parvizi-Omran, E. (2022). The impact of alternative financial supply chain management practices on supply risk: a relationship quality and buyer relative power perspective. Industrial marketing management(Jan.), 100.Search in Google Scholar
Paul, T., Islam, N., Mondal, S., & Rakshit, S. (2022). Rfid-integrated blockchain-driven circular supply chain management: a system architecture for b2b tea industry. Industrial marketing management(Feb.), 101.Search in Google Scholar