The digital presence of the leading brands in the category of Food for Special Medical Purposes

1 European Commission. Commission Notice on the classification of Food for Special Medical Purposes, https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52017XC1125(01)&from=EN (2017, accessed March 4 2023). Search in Google Scholar

2 International Special Dietary Foods Industries. Foods For Special Medical Purposes (FSMP), https://www.isdi.org/wp-content/uploads/2020/04/ISDI-Foods-For-Special-Medical-Purposes-brochure.pdf (2020, accessed March 4 2023). Search in Google Scholar

3 Schmidl M. Food Products for Special Medical Purposes, https://www.researchgate.net/publication/240892695 (2007). Search in Google Scholar

4 European Parliament, Council of the European Union. Regulation (EU) No 609/2013 of the European Parliament and of the Council of June 12 2013 on food intended for infants and young children, food for special medical purposes, and total diet replacement for weight control. European Parliament, https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32013R0609 (2013, accessed November 10 2021). Search in Google Scholar

5 World Health Organisation (WHO). Standard For The Labelling Of And Claims For Foods For Special Medical Purposes Codex Stan 180-1991, https://www.fao.org/fao-who-codexalimentarius/sh-proxy/es/?lnk=1&url=https%253A%252F%252Fworkspace.fao.org%252Fsites%252Fcodex%252FStandards%252FCXS%2B180-1991%252FCXS_180e.pdf (1991, accessed March 4 2023). Search in Google Scholar

6 DataIntelo. Food for Special Medical Purpose (FSMP) Market Research Report 2021-2028, https://dataintelo.com/report/food-for-special-medical-purpose-fsmp-market/ (2021, accessed March 1 2023). Search in Google Scholar

7 MenaFN. Food for Special Medical Purpose (FSMP) Market Is Booming Worldwide | Bayer, MeadJohnson, Nestle, Danone Nutricia, https://menafn.com/1103593933/Food-for-Special-Medical-Purpose-FSMP-Market-Is-Booming-Worldwide-Bayer-MeadJohnson-Nestle-Danone-Nutricia (2022, accessed March 1 2023). Search in Google Scholar

8 Visiongain Research. Lt. Food for Special Medical Purpose (FSMP) Market is projected to reach US $19.41 Billion by 2030, https://www.globenewswire.com/en/news-release/2021/05/31/2238980/0/en/Food-for-Special-Medical-Purpose-FSMP-Market-is-projected-to-reach-US-19-41-Billion-by-2030-Visiongain-Research-Ltd.html (2021, accessed March 1 2023). Search in Google Scholar

9 Cegedim. Pharma & Hospital. 2022. Search in Google Scholar

10 European Parliament, European Council. Commission Delegated Regulation (EU) 2016/128 of September 25 2015 supplementing Regulation (EU) No 609/2013 of the European Parliament and of the Council as regards the specific compositional and information requirements for food for special medical purposes. European Parliament, 2015. Search in Google Scholar

11 Zwier S. Medicalisation of food advertising. Nutrition and health claims in magazine food advertisements 1990–2008. Appetite 2009; 53: 109–113. Search in Google Scholar

12 Byers K. What Is a SERP? Search Engine Results Pages, Explained. Semrush blog, https://www.semrush.com/blog/serp/ (2023, accessed May 29 2023). Search in Google Scholar

13 Statista. Global search engine desktop market share 2023, https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ (2023, accessed May 29 2023). Search in Google Scholar

14 Chaffey D. SEO CTR stats to inform your 2023 SEO strategy. Smart Insignt, https://www.smartinsights.com/search-engine-optimisationseo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ (2023, accessed May 29 2023). Search in Google Scholar

15 Semrush - Online Marketing Can Be Easy, https://www.semrush.com/ (accessed May 29 2023). Search in Google Scholar

16 Google. Keyword close variants: Definition Google Ads Help. Google Ads Help, https://support.google.com/google-ads/answer/9342105?hl=en (2023, accessed May 29 2023). Search in Google Scholar

17 Patel N. Ubersuggest: Free Keyword Research Tool, https://neilpatel.com/ubersuggest/ (accessed May 29 2023). Search in Google Scholar

18 Chereches MC, Finta H, Popa CO, et al. Qualitative Study on the Factors Influencing the Utilisation of Products Labelled ‘Food for Special Medicinal Use’ (FSMP). Nutrients 2023; 15: 2582. Search in Google Scholar

19 Marinescu V. Advertising and Health in Romania. Revista de Științe Politice Revue des Sciences Politiques 2019; 72–81. Search in Google Scholar

20 Kim K, Cheong Y, Zheng L. The current practices in food advertising. Int J Advert 2009; 28: 527–553. Search in Google Scholar

21 Kotler P, Kartajaya H, Setiawan I. Marketing 4.0 Moving from Traditional to Digital. Hoboken, New Jersey: John Wiley & Sons, Inc., 2017. Search in Google Scholar

22 Gryson O. Introduction to digital marketing in the pharmaceutical industry. Independently published, 2019. Search in Google Scholar

23 Chen J, Wang Y. Social Media Use for Health Purposes: Systematic Review. J Med Internet Res 2021;23(5):e17917 https://www.jmir.org/2021/5/e179172021; 23: e17917. Search in Google Scholar

24 Tobey LN, Manore MM. Social Media and Nutrition Education: The Food Hero Experience. J Nutr Educ Behav 2014; 46: 128–133. Search in Google Scholar

25 Lupa-Wójcik I. Facebook moms help! What to buy for Teething? The Impact of Social Proof on Consumer Decisions of Young Mothers. In: European Conference on Social Media. 2023. Search in Google Scholar