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Applied Computer Systems
Volume 27 (2022): Issue 2 (December 2022)
Open Access
A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers
Doae Mensouri
Doae Mensouri
and
Abdellah Azmani
Abdellah Azmani
| Jan 24, 2023
Applied Computer Systems
Volume 27 (2022): Issue 2 (December 2022)
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Published Online:
Jan 24, 2023
Page range:
149 - 158
DOI:
https://doi.org/10.2478/acss-2022-0016
Keywords
Apriori algorithm
,
BG/NBD Gamma-Gamma CLV & RFMTS models
,
marketing recommendation system
,
smart offer generation
© 2022 Doae Mensouri et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.