Motivation | Correlations (p-value) |
---|---|
Curiosity | 0.038 < 0.05 |
Time killing | 0.118 |
Knowledge | 0.020 < 0.05 |
Life service | 0.000 |
Social relations | 0.358 |
Social avoidance | 0.910 |
Others | 0.354 |
Information | Curiosity | Time killing | Knowledge | Life service | Social relations | Others | Total |
---|---|---|---|---|---|---|---|
Curiosity | 79 (17.56%) | 38 | 39 | 14 | 3 | 4 | 177 |
Time killing | 8.44% | 31(6.89%) | 22 | 8 | 2 | 5 | 106 |
Knowledge | 8.67% | 4.89% | 88(19.56%) | 16 | 1 | 7 | 173 |
Life service | 3.11% | 1.78% | 3.56% | 95 (21.11%) | - | 6 | 137 |
Social relations | 0.67% | 0.44% | 0.22% | - | 10(2.22%) | 1 | 17 |
Others | 0.89% | 1.11% | 1.56% | 1.33% | 0.22% | 19(4.22%) | 40 |
Total | 39.33% | 23.56% | 38.44% | 30.44% | 3.78% | 8.89% | 650 (144.00%) |
Time | Query frequency (%) |
---|---|
18:00–24:00 | 44.2 |
12:00–18:00 | 40.0 |
Motivation | Correlations ( |
---|---|
Curiosity | 0.444 |
Time killing | 0.071 |
Knowledge | 0.075 |
Life service | 0.121 |
Social relations | 0.538 |
Social avoidance | 0.847 |
Others | 0.000 |
Activity | Top 1 (%) | Top 2 (%) | Top 3 (%) |
---|---|---|---|
On break | Culture & art (24.4) | Social science (18.1) | Recreation (8.1) |
Working | Culture & art (40.0) | Social science (30.0) | Education (15.0) |
Studying | Culture & art (23.1) | Natural science (15.7) | Social science (13.9) |
Shopping | Recreation (57.1) | News & event (14.3) | Social science (14.3) |
Traveling | Recreation (28.6) | Culture & art (21.4) | Social science (14.3) |
Others | Culture & art (22.6) | Social science (16.1) | Natural science (12.9) |
Context | Personal attributes ( | Social environment ( | |||||||
---|---|---|---|---|---|---|---|---|---|
Gender | Age | Grade | Major | Activity | Relations | Importance | Portal | ||
Personal | Gender | - | - | - | - | 0.000 | 0.138 | 0.116 | P |
attributes | Age | - | - | - | - | 0.357 | 0.231 | 0.573 | 0.717 |
Grade | - | - | - | - | 0.399 | 0.786 | 0.396 | 0.202 | |
Major | - | - | - | - | 0.610 | 0.577 | 0.150 | 0.598 | |
Social | Activity | 0.000 | 0.357 | 0.399 | 0.610 | - | 0.000 | 0.000 | - |
environment | Relations | 0.138 | 0.231 | 0.786 | 0.577 | 0.000 | - | 0.633 | 0.171 |
Importance | 0.116 | 0.573 | 0.396 | 0.150 | 0.000 | 0.633 | - | 0.573 | |
Portal | P | 0.717 | 0.202 | 0.598 | - | 0.171 | 0.573 | - |
Place | Relations ( |
---|---|
At home or dormitory | 0.001 |
In workplace | 0.000 |
In study place | 0.000 |
In public | 0.037 < 0.05 |
On vacation | 0.000 |
Context | Physical environment ( | Soial environment ( | |||||||
---|---|---|---|---|---|---|---|---|---|
Time | Place | Weather | Device | Activity | Relations | Importance | Portal | ||
Physical | Time | - | - | 0.736 | - | 0.593 | 0.586 | 0.206 | - |
environment | Place | - | - | 0.415 | 0.866 | 0.000 | A | - | - |
Weather | 0.736 | 0.415 | - | 0.593 | 0.559 | 0.374 | 0.412 | - | |
Device | - | 0.866 | 0.593 | - | 0.137 | 0.037 | 0.061 | 0.186 | |
Social | Activity | 0.593 | 0.000** | 0.559 | 0.137 | - | 0.000 | 0.000 | - |
environment | Relations | 0.586 | A | 0.374 | 0.347 | 0.000 | - | 0.633 | 0.171 |
Importance | 0.206 | - | 0.412 | 0.631 | 0.000 | 0.633 | - | 0.573 | |
Portal | - | - | - | 0.186 | - | 0.171 | 0.573 | - |
Gender | Top 1 (%) | Top 2 (%) | Top 3 (%) |
---|---|---|---|
Man | Culture & art (23.0) | Social science (14.1) | Natural science (14.1) |
Woman | Culture & art (24.8) | Social science (18.7) | Recreation (10.2) |
Activity | ||||
---|---|---|---|---|
Top 1 (%) | Top 2 (%) | Top 3 (%) | ||
Gender | Man | On break (55.6) | Studying (37.0) | Others (4.4) |
Woman | On break (61.9) | Studying (18.4) | Others (7.9) |
Search portal | Correlations (p-value) |
---|---|
Browser | 0.000 |
Video software | 0.007 |
Music software | 0.000 |
Transportation software | 0.000 |
Social software | 0.000 |
Shopping software | 0.000 |
Application store | 0.000 |
Education software | 0.023 < 0.05 |
Search portal | Correlations (p-value) |
---|---|
Browser | 0.032 < 0.05 |
Video software | 0.198 |
Music software | 0.321 |
Transportation software | 0.740 |
Social software | 0.021 < 0.05 |
Shopping software | 0.586 |
Application store | 0.390 |
Education software | 0.052 |
Category | Dimension | Definition |
---|---|---|
Personal attributes of the | Gender | Sex (male or female) |
participant | Age | Participant age |
Grade | Freshman, sophomore, junior or senior | |
Major | Academic field | |
Physical environment of the | Time | Year-month-day-hour-minute-second |
participant | Place | Indoor or outdoor; specific location |
Weather | Summer, rainy or sunny | |
Device | Phone type and screen size | |
Social environment of the | Activity | Event involved while searching: resting, working, |
participant | studying, shopping, traveling, etc. | |
Relations | Accompanied or alone | |
Importance | Whether the search task is urgent | |
Portal | Application used |
Context | Personal attributes ( | Physical environment ( | |||||||
---|---|---|---|---|---|---|---|---|---|
Gender | Age | Grade | Major | Time | Place | Weather | Device | ||
Personal | Gender | - | - | - | - | 0.673 | P | - | - |
attributes | Age | - | - | - | - | 0.347 | 0.748 | - | - |
Grade | - | - | - | - | 0.284 | 0.345 | - | - | |
Major | - | - | - | - | 0.529 | 0.653 | - | - | |
Physcial | Time | 0.673 | 0.347 | 0.284 | 0.529 | - | 0.354 | 0.736 | - |
environment | Place | P | 0.748 | 0.345 | 0.653 | 0.354 | - | 0.415 | 0.866 |
Weather | - | - | - | - | 0.736 | 0.415 | - | 0.593 | |
Device | - | - | - | - | - | 0.866 | 0.593 | - |
At home or dormitory ( | In workplace ( | In study place ( | In public ( | On the way ( | On vacation ( | |
---|---|---|---|---|---|---|
Gender | 0.967 | 0.912 | 0.000 | 0.006 | 0.008 | 0.017 < 0.05 |
Task importance | Better (%) | Worse (%) | Neither (%) |
---|---|---|---|
Important | 45.6 | 17.5 | 36.8 |
Neutral | 33.8 | 7.8 | 58.3 |
Unimportant | 20.5 | 5.3 | 74.2 |
Category | Examples |
---|---|
Natural science | Chemistry, physics, astronomy |
Social science | Economics, history, celebrities |
Culture & art | Museum, exhibition, performing arts, photography |
City & architecture | Chicago, Wuhan, Roman catholic cathedral |
Education | School, courses, studying abroad |
Computer skills | Software and hardware, operating skills |
News & events | Social news, political news, gossips |
Medical treatment & health | Hospitals, diseases, medicare |
Recreation | Music and videos, restaurants, accommodation |
Transportation | Roadmap, train and airplane routes |
Social networking | QQ, WeChat, discuz!, net community |
Daily shopping | Clothing, books, food, electronics |
Others | Religions, weather, sports |
Category | Mobile search context dimensions | Correlations ( |
---|---|---|
Personal attributes | Gender | 0.351 |
of the participant | Age | 0.271 |
Grade | 0.577 | |
Major | 0.326 | |
Physical environment | Time | 0.000** |
around the participant | Place | 0.000** |
Weather | 0.699 | |
Device | 0.154 | |
Social environment | Activity | 0.190 |
around the participant | Relations | 0.280 |
Importance | 0.214 | |
Portal | 0.881 |
Motivation | Top 1 (%) | Top 2 (%) | Top 3 (%) |
---|---|---|---|
Curiosity | Culture & art (31.1) | Social science (22.2) | Recreation (6.7) |
Knowledge | Culture & art (22.4) | Social science (16.1) | Computer skills (12.6) |
Life service | Culture & art (18.0) | Recreation (15.6) | Daily shopping (12.5) |
Task importance | Top 1 (%) | Top 2 (%) | Top 3 (%) |
---|---|---|---|
Important | Social science (24.7) | Culture & art (16.7) | Recreation (11.4) |
Neutral | Culture & art (27.5) | Social science (10.8) | Natural science (10.3) |
Unimportant | Social science (28.0) | Culture & art (25.8) | City & architecture (8.0) |
Place | Query frequency (%) |
---|---|
Home or dormitory | 54.7 |
Study place | 28.7 |
Category | Mobile search context dimensions | Correlations (p-value) |
---|---|---|
Personal attributes of the | Gender | 0.000 |
participant | Age | 0.325 |
Grade | 0.139 | |
Major | 0.314 | |
Physical environment of the | Time | 0.232 |
participant | Place | - |
Weather | 0.412 | |
Device | 0.253 | |
Social environment of the | Activity | 0.002 |
participant | Relations | 0.577 |
Importance | 0.032* | |
Portal | A |
In study place (%) | In public (%) | On the way (%) | On vacation (%) | |
---|---|---|---|---|
Man | 43.7 | 3.0 | 4.4 | 0 |
Woman | 22.2 | 10.8 | 12.7 | 4.1 |
Top 1 (%) | Top 2 (%) | Top 3 (%) | |
---|---|---|---|
At home or dormitory | Alone (50.4) | With classmates (23.2) | With friends (19.5) |
In workplace | Alone (43.8) | With friends (31.3) | With workmates (12.5) |
In study place | Alone (47.3) | With classmates (38.0) | With friends (10.9) |
In public | With friends (42.1) | Alone (26.3) | With classmates (23.7) |
On the way | Alone (60.9) | With friends (32.6) | With strangers (7.7) |
On vacation | With friends (92.3) | Alone (7.7) | - |
Motivation | RT≤2(%) | RT>2 (%) | Total (%) |
---|---|---|---|
Curiosity | 39 (14.83%) | 9 (3.42%) | 48 (18.25%) |
Life service | 70 (26.62%) | 40 (15.21%) | 110 (41.83%) |
Time killing | 26 (9.89%) | 19 (7.22%) | 45 (17.11%) |
Knowledge | 40 (15.21%) | 17 (6.46%) | 57 (21.67%) |
Others | 3 (1.14%) | - | 3 (1.14%) |
Total | 178 (67.68%) | 85 (32.32%) | 263 (100%) |
Search portal | Top 1 (%) | Top 2 (%) | Top 3 (%) |
---|---|---|---|
Browser | Culture & art (23.6) | Social science (18.4) | Natural science (9.2) |
Video software | Culture & art (63.2) | Recreation (10.5) | Social science (5.3) |
Music software | Culture & art (100) | - | - |
Transportation software | Transportation (47.6) | Recreation (33.3) | Others (14.3) |
Social software | Social science (45.9) | Social networking (16.2) | Culture & art (13.5) |
Shopping software | Daily shopping (57.1) | Recreation (35.7) | Social networking (3.6) |
Application store | Computer skills (80.0) | Recreation (20.0) | - |
Education software | Culture & art (66.7) | Natural science (25.0) | Others (8.3) |
Search portal | Gender ( |
---|---|
Browser | 0.001 |
Video software | 0.239 |
Music software | 0.627 |
Transportation software | 0.036 < 0.05 |
Social software | 0.000 |
Shopping software | 0.021 < 0.05 |
Application store | 0.624 |
Education software | 0.798 |
Important (%) | Unimportant (%) | Neutral (%) | |
---|---|---|---|
On break | 15.9 | 38.1 | 45.9 |
Working | 45.0 | 10.0 | 45.0 |
Studying | 40.7 | 11.1 | 48.1 |
Shopping | 28.6 | 0 | 71.4 |
Traveling | 50.0 | 21.4 | 28.6 |
Others | 29.0 | 38.7 | 32.3 |
Gender | Better (%) | Worse (%) | Neither (%) |
---|---|---|---|
Man | 42.2 | 10.4 | 47.4 |
Woman | 28.9 | 9.2 | 61.9 |
Alone (%) | With others (%) | |
---|---|---|
On break | 49.3 | - |
Working | 55.0 | - |
Studying | 50.0 | - |
Shopping | - | 42.9 |
Traveling | - | 85.7 |
Others | - | 38.7 |
Search portal | Better (%) | Worse (%) | Neither (%) |
---|---|---|---|
Browser | 35.0 | 11.0 | 54.0 |
Social software | 13.5 | 8.1 | 78.4 |
Motivation | Query frequency (%) |
---|---|
Curiosity | 180 (40.00%) |
Time killing | 94 (20.89%) |
Knowledge | 143 (31.78%) |
Life service | 128 (28.44%) |
Social relations | 20 (4.45%) |
Others | 33 (7.33%) |
Category | Mobile search context dimensions | Correlations ( |
---|---|---|
Personal attributes | Gender | 0.013* |
of the participant | Age | 0.342 |
Grade | 0.451 | |
Major | 0.182 | |
Physical environment | Time | 0.147 |
of the participant | Place | - |
Weather | 0.723 | |
Device | 0.247 | |
Social environment | Activity | 0.108 |
of the participant | Relations | 0.230 |
Importance | 0.000** | |
Portal | P |
Activity | ||||
---|---|---|---|---|
Top 1 (%) | Top 2 (%) | Top 3 (%) | ||
Place | At home or dormitory | On break (80.5) | Studying (13.4) | Working (3.7) |
In workplace | Working (50.0) | On break (31.3) | Studying (12.5) | |
In study place | Studying (58.9) | On break (34.1) | Others (4.7) | |
In public | On break (44.7) | Others (28.9) | Shopping (10.5) | |
On the way | On break (50.0) | Traveling (23.9) | Others (23.9) | |
On vacation | Traveling (84.6) | On break (15.4) | - |