<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts of data from different communication channels. While this phenomenon is conducive to improving the quality of services it also increases the risk of privacy breaches. The aim of this study is to identify what factors determine consumer acceptance of banks’ use of public access personal data found on social media accounts. The results indicate the importance of the financial incentive and consumers’ assessment of banks’ information activities regarding the processing of personal data. Determinants relating to the technological sophistication of respondents were also found to be significant, with a particular focus on the ethical evaluation of decisions made by Artificial Intelligence algorithms. The results of the work may be used by banks in practice to adapt the area of personal data management to the requirements of e-privacy and Trustworthy Artificial Intelligence.</p>
</abstract>

The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts of data from different communication channels. While this phenomenon is conducive to improving the quality of services it also increases the risk of privacy breaches. The aim of this study is to identify what factors determine consumer acceptance of banks’ use of public access personal data found on social media accounts. The results indicate the importance of the financial incentive and consumers’ assessment of banks’ information activities regarding the processing of personal data. Determinants relating to the technological sophistication of respondents were also found to be significant, with a particular focus on the ethical evaluation of decisions made by Artificial Intelligence algorithms. The results of the work may be used by banks in practice to adapt the area of personal data management to the requirements of e-privacy and Trustworthy Artificial Intelligence.

Privacy frontiers in customers’ relations with banks

Department of Financial Management, Faculty of Economic Sciences and Management

Economics and Business Review

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Privacy frontiers in customers\u2019 relations with banks"}

The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts of data from different communication channels. While this...

Privacy frontiers in customers’ relations with banks

Published Online: May 01, 2023

Page range: 119 - 141

Received: Jan 13, 2023

Accepted: Apr 07, 2023

DOI: https://doi.org/10.18559/ebr.2023.1.5

Keywords
privacy, personal data processing, Artificial Intelligence, banking ethics, social media

© 2023 Dariusz Piotrowski, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Privacy frontiers in customers’ relations with banks

Published Online: May 01, 2023

Page range: 119 - 141

Received: Jan 13, 2023

Accepted: Apr 07, 2023

DOI: https://doi.org/10.18559/ebr.2023.1.5

Keywordsprivacy, personal data processing, Artificial Intelligence, banking ethics, social media

© 2023 Dariusz Piotrowski, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
privacy, personal data processing, Artificial Intelligence, banking ethics, social media