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Management Theory and Studies for Rural Business and Infrastructure Development
Volume 46 (2024): Issue 2 (June 2024)
Open Access
Assessment of the Potential of Agricultural Regions as a Prerequisite for the Formation and Development of Their Branding
Serhiі Gazuda
Serhiі Gazuda
,
Viktoriya Hotra
Viktoriya Hotra
,
Mykhailo Gazuda
Mykhailo Gazuda
,
Lubov Kovalska
Lubov Kovalska
,
Heorh Kifor
Heorh Kifor
and
Shakhin Omarov
Shakhin Omarov
| Jul 10, 2024
Management Theory and Studies for Rural Business and Infrastructure Development
Volume 46 (2024): Issue 2 (June 2024)
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Published Online:
Jul 10, 2024
Page range:
122 - 130
Received:
Mar 01, 2024
Accepted:
Mar 08, 2024
DOI:
https://doi.org/10.15544/mts.2024.13
Keywords
agricultural region
,
branding
,
brand of the region
,
regional development
,
potential
,
agriculture
,
strategy
© 2024 Serhiі Gazuda et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Serhiі Gazuda
PhD, Assoc. Prof., Uzhhorod National University,
Uzhhorod, Ukraine
Viktoriya Hotra
Dr. Sc. Prof., Uzhhorod National University,
Uzhhorod, Ukraine
Mykhailo Gazuda
Dr. Sc. Prof., Uzhhorod National University,
Uzhhorod, Ukraine
Lubov Kovalska
Dr. Sc. Prof., Lutsk National Technical University,
Lutsk, Ukraine
Heorh Kifor
PhD Student, Uzhhorod National University,
Uzhhorod, Ukraine
Shakhin Omarov
Dr. Sc. Prof., Kharkiv National University of Radio Electronics,
Kharkiv, Ukraine