Host-Related Factors Influencing Airbnb Prices in Rural Areas

The advent of the sharing economy has transformed the travel and lodging industry, with Airbnb emerging as a prominent player in this revolution. While numerous studies have examined factors influencing Airbnb pricing in urban areas, this research endeavors to explore the determinants of Airbnb property prices in rural Lithuania, focusing on often-neglected host-related variables. Through a comprehensive analysis of host attributes, the research aims to provide insights into how hosts influence pricing decisions in these unique, often underrepresented contexts. Using data collected from Vilnius and Kaunas counties, Ordinary Least Squares (OLS) regression was employed to investigate the relationship between host characteristics and property prices. Findings challenge some conventional assumptions. Specifically, research shows that ratings of hosts or “Superhost” status had no significant effect on property pricing; the number of reviews was associated with lower property prices. Contrary to common expectations, the quality of host communication was not found to significantly influence pricing decisions. Strict property policies were also found near higher prices. Interesting results were found analyzing host gender influence on price - female hosts were found charging higher prices in Lithuanian rural areas. This research extends our understanding of Airbnb pricing dynamics and is invaluable for both hosts seeking to optimize their pricing strategies and travelers navigating unique geographical contexts.