<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article focuses on the need to stimulate resource-saving and innovative technologies in production entrepreneurship to support environmental security. It is noted that the ecologisation of production will contribute to the reduction of energy intensity of the gross domestic product. The high level of energy intensity of Ukrainian industry was determined and the necessity of transition to alternative fuels was noted. In the scientific world, there is no effective methodology for the estimation of financial management of innovative ecological entrepreneurship. On this basis, our own methodology for such an assessment is offered. The system of indicators for the calculation of multifactor production function of the influence of measures of financial and innovative management on the ecologisation of business and level of power intensity in the GDP of Ukraine was defined. Forecasting of capital investments and current environmental protection costs by type of environmental protection measures was carried out. The insufficient level of investment and innovation support of entrepreneurship in Ukraine to ensure its environmental friendliness and reduction of energy intensity was noted. The purpose of the article is to assess the effectiveness of investment and innovation measures and their impact on the development of environmental entrepreneurship in the conditions of a rapidly changing external environment.</p>
</abstract>

The article focuses on the need to stimulate resource-saving and innovative technologies in production entrepreneurship to support environmental security. It is noted that the ecologisation of production will contribute to the reduction of energy intensity of the gross domestic product. The high level of energy intensity of Ukrainian industry was determined and the necessity of transition to alternative fuels was noted. In the scientific world, there is no effective methodology for the estimation of financial management of innovative ecological entrepreneurship. On this basis, our own methodology for such an assessment is offered. The system of indicators for the calculation of multifactor production function of the influence of measures of financial and innovative management on the ecologisation of business and level of power intensity in the GDP of Ukraine was defined. Forecasting of capital investments and current environmental protection costs by type of environmental protection measures was carried out. The insufficient level of investment and innovation support of entrepreneurship in Ukraine to ensure its environmental friendliness and reduction of energy intensity was noted. The purpose of the article is to assess the effectiveness of investment and innovation measures and their impact on the development of environmental entrepreneurship in the conditions of a rapidly changing external environment.

Financial Management of Innovative Eco-Entrepreneurship

Assoc. Prof., State University of Traid and Economic

Assoc. Prof., Academician Stepan Demianchuk International University of Economics and Humanities

Prof., Luhansk Taras Shevchenko National University

PhD student, Poltava State Agrarian University

Assoc. Prof., Kyiv National University of Technologies and Design

Prof. Simon Kuznets Kharkiv National University of Economics

Management Theory and Studies for Rural Business and Infrastructure Development

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

{"article-title":"Financial Management of Innovative Eco-Entrepreneurship"}

The article focuses on the need to stimulate resource-saving and innovative technologies in production entrepreneurship to support environmental security. It...

Financial Management of Innovative Eco-Entrepreneurship

Published Online: Aug 08, 2023

Page range: 152 - 165

Received: Jun 17, 2023

Accepted: Jun 20, 2023

DOI: https://doi.org/10.15544/mts.2023.16

Keywords
energy intensity of gross domestic product, management, innovations, entrepreneurship, ecology, resource conservation, environmental protection measures, investment, security, climate, finance

© 2023 Olena Purdenko et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Financial Management of Innovative Eco-Entrepreneurship

Published Online: Aug 08, 2023

Page range: 152 - 165

Received: Jun 17, 2023

Accepted: Jun 20, 2023

DOI: https://doi.org/10.15544/mts.2023.16

Keywordsenergy intensity of gross domestic product, management, innovations, entrepreneurship, ecology, resource conservation, environmental protection measures, investment, security, climate, finance

© 2023 Olena Purdenko et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
energy intensity of gross domestic product, management, innovations, entrepreneurship, ecology, resource conservation, environmental protection measures, investment, security, climate, finance