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The purpose of the article is to study the competitiveness of higher education in the context of ensuring the sustainable development of the state. The methodological basis of this article is a set of such methods as system analysis, logical generalization, analysis and synthesis, statistical analysis, abstract-logical, induction and deduction, graphic and others. In order to achieve the goal, the authors identified the levels of competitiveness of the higher education system and established the relationship between them; the dynamics of activity indicators of higher education institutions were studied; the main components of the higher education system, elements of its internal and external environment are clarified; the factors affecting the increase in the competitiveness of higher education in the context of ensuring sustainable development are outlined. The authors prove that the decisive influence of higher education on sustainable development lies in the fact that education is the key to understanding the essence of the paradigm of sustainable development and expanding humanity’s capabilities in solving issues of economic development and environmental protection.