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Management Theory and Studies for Rural Business and Infrastructure Development
Volume 43 (2021): Issue 3 (September 2021)
Open Access
Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania
Asta Kyguoliene
Asta Kyguoliene
and
Kristina Zikiene
Kristina Zikiene
| Oct 19, 2021
Management Theory and Studies for Rural Business and Infrastructure Development
Volume 43 (2021): Issue 3 (September 2021)
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Published Online:
Oct 19, 2021
Page range:
373 - 382
Received:
Aug 23, 2021
Accepted:
Aug 30, 2021
DOI:
https://doi.org/10.15544/mts.2021.34
Keywords
brand awareness
,
brand equity
,
brand equity dimensions
,
brand image
,
brand trust
,
perceived quality
,
purchase intentions
© 2021 Asta Kyguoliene et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Asta Kyguoliene
Assoc. prof., PhD., Vytautas Magnus University,
Kaunas, Lithuania
Kristina Zikiene
Assoc. prof., PhD., Vytautas Magnus University,
Kaunas, Lithuania