<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The aim of this paper it to analyse, why companies face difficulties in implementing modern planning concepts. For this the paper will discuss and define the terminology and goals of modern planning. Based on this, the article analyses how strategy orientation influences the willingness of companies to move from traditional budgeting to modern budgeting concepts. It will be outlined, why especially companies pursuing a cost leadership strategy are still reluctant to open themselves for modern budgeting concepts. The contribution of this paper is to analyse the influence of the strategy orientation on the readiness of organizations. Also it will be illustrated, how the overall value added of the corporate planning can be improved by prioritizing the most appropriate planning objectives.</p></abstract>

The aim of this paper it to analyse, why companies face difficulties in implementing modern planning concepts. For this the paper will discuss and define the terminology and goals of modern planning. Based on this, the article analyses how strategy orientation influences the willingness of companies to move from traditional budgeting to modern budgeting concepts. It will be outlined, why especially companies pursuing a cost leadership strategy are still reluctant to open themselves for modern budgeting concepts. The contribution of this paper is to analyse the influence of the strategy orientation on the readiness of organizations. Also it will be illustrated, how the overall value added of the corporate planning can be improved by prioritizing the most appropriate planning objectives.

The Trade-Off between Planning Objectives and Planning Success

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Trade-Off between Planning Objectives and Planning Success"}

The aim of this paper it to analyse, why companies face difficulties in implementing modern planning concepts. For this the paper will discuss and define the...

The Trade-Off between Planning Objectives and Planning Success

Published Online: Jan 23, 2017

Page range: 190 - 203

DOI: https://doi.org/10.1515/sbe-2016-0045

Keywords
controlling, corporate planning, strategy orientation

© 2016 Laval Valerian, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Trade-Off between Planning Objectives and Planning Success

Published Online: Jan 23, 2017

Page range: 190 - 203

DOI: https://doi.org/10.1515/sbe-2016-0045

Keywordscontrolling, corporate planning, strategy orientation

© 2016 Laval Valerian, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
controlling, corporate planning, strategy orientation