<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Behaviorist economic approach has recorded a quantum leap in a relatively short period of time, as studying the relationship between consumer behavior and companies’ strategic decisions based on market competitiveness are no longer an unknown area. However, this issue remains actual in view of the fact that during the decision process of purchase, consumers do not always behave rationally, as they are the only ones who can appreciate if the offer of the company, in terms of range, quality, price and auxiliary services meet their needs or not. In this context, this paper aims to deepen the existing interconnection between the market decisions of the enterprise and consumer behavior, as measure standard for the competitiveness of a firm on a certain market.</p></abstract>

Behaviorist economic approach has recorded a quantum leap in a relatively short period of time, as studying the relationship between consumer behavior and companies’ strategic decisions based on market competitiveness are no longer an unknown area. However, this issue remains actual in view of the fact that during the decision process of purchase, consumers do not always behave rationally, as they are the only ones who can appreciate if the offer of the company, in terms of range, quality, price and auxiliary services meet their needs or not. In this context, this paper aims to deepen the existing interconnection between the market decisions of the enterprise and consumer behavior, as measure standard for the competitiveness of a firm on a certain market.

Consumer Perception of Competitiveness – Theoretical-Instrumental Approach

Lucian Blaga University of Sibiu, Romania

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Consumer Perception of Competitiveness \u2013 Theoretical-Instrumental Approach"}

Behaviorist economic approach has recorded a quantum leap in a relatively short period of time, as studying the relationship between consumer behavior and...

Consumer Perception of Competitiveness – Theoretical-Instrumental Approach

Published Online: Jun 29, 2016

Page range: 45 - 53

DOI: https://doi.org/10.1515/sbe-2016-0004

Keywords
competitiveness, market competition, consumer behavior, targeted market segment

© 2016 Duralia Oana, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Consumer Perception of Competitiveness – Theoretical-Instrumental Approach

Published Online: Jun 29, 2016

Page range: 45 - 53

DOI: https://doi.org/10.1515/sbe-2016-0004

Keywordscompetitiveness, market competition, consumer behavior, targeted market segment

© 2016 Duralia Oana, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
competitiveness, market competition, consumer behavior, targeted market segment