<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.</p></abstract>

The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

Lucian Blaga University of Sibiu, Romania

Romanian-German University of Sibiu, Romania

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are...

Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

Published Online: Aug 25, 2015

Page range: 66 - 76

DOI: https://doi.org/10.1515/sbe-2015-0005

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.