<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak Republic. The concept of an ideal enterprise is designed to increase the enterprise's sustainable competitiveness through the formation of a corporate image. In the framework of the research, the practical application of the draft concept was realized through a semi-structured interview in the form of propositional logic.</p></abstract>

In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak Republic. The concept of an ideal enterprise is designed to increase the enterprise's sustainable competitiveness through the formation of a corporate image. In the framework of the research, the practical application of the draft concept was realized through a semi-structured interview in the form of propositional logic.

Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Research Papers Faculty of Materials Science and Technology Slovak University of Technology

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak...

Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Published Online: Feb 01, 2018

Page range: 9 - 16

DOI: https://doi.org/10.1515/rput-2017-0015

Keywords
sustainable development, sustainable corporate social responsibility, sustainable marketing, marketing tools

© by Monika Šujaková

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Published Online: Feb 01, 2018

Page range: 9 - 16

DOI: https://doi.org/10.1515/rput-2017-0015

Keywordssustainable development, sustainable corporate social responsibility, sustainable marketing, marketing tools

© by Monika Šujaková

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
sustainable development, sustainable corporate social responsibility, sustainable marketing, marketing tools