<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.</p></abstract>

Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.

The Role of Aesthetics in Web Design

Ph.D., Associate Professor, Department of Communication, Business and Information Technologies, Roskilde University, Kommunikationsvej 1, DK-4000 Roskilde,

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"The Role of Aesthetics in Web Design"}

Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social...

The Role of Aesthetics in Web Design

Published Online: Feb 14, 2017

Page range: 63 - 76

DOI: https://doi.org/10.1515/nor-2017-0201

Keywords
web design, visual communication, aesthetics, functionality, taste, image, website genre

© by Lisbeth Thorlacius

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Role of Aesthetics in Web Design

Published Online: Feb 14, 2017

Page range: 63 - 76

DOI: https://doi.org/10.1515/nor-2017-0201

Keywordsweb design, visual communication, aesthetics, functionality, taste, image, website genre

© by Lisbeth Thorlacius

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
web design, visual communication, aesthetics, functionality, taste, image, website genre