<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three main research questions: First, how extensive is audience activity on television? Second, to what degree do different television activities correspond to familiar patterns of social stratification? And third, is there any evidence for the view that digital feedback channels, such as SMS and the Web, provide access to television for new groups of people? To investigate these questions, a case study of the Norwegian media market has been carried out, based on two data sets. The extent of audience activity is examined through a representative audience survey conducted during a period of two weeks in 2004. The second data set is a one-week survey of Norwegian television output on the six Norwegian-language channels in 2005.</p></abstract>

This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material, and of how audiences respond to the opportunities presented. It explores three main research questions: First, how extensive is audience activity on television? Second, to what degree do different television activities correspond to familiar patterns of social stratification? And third, is there any evidence for the view that digital feedback channels, such as SMS and the Web, provide access to television for new groups of people? To investigate these questions, a case study of the Norwegian media market has been carried out, based on two data sets. The extent of audience activity is examined through a representative audience survey conducted during a period of two weeks in 2004. The second data set is a one-week survey of Norwegian television output on the six Norwegian-language channels in 2005.

Non-professional Activity on Television in a Time of Digitalisation

Ph.d., Associate Professor, The Norwegian School of Information Technology / NITH, Oslo

Cand.polit., Research fellow, Department of Media and Communication, University of Oslo

Ph.d., Professor, Department of Media and Communication, University of Oslo

Dr.art., Professor, Department of Media and Communication, University of Oslo

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

More Fun for the Elite or New Opportunities for Ordinary People?

This article presents an empirically based examination of how the Norwegian television industry incorporates audience activity and audience-generated material,...

Non-professional Activity on Television in a Time of Digitalisation

Published Online: Feb 07, 2017

Page range: 19 - 36

DOI: https://doi.org/10.1515/nor-2017-0136

Keywords
broadcast television, audience survey, output survey, media hierarchies, SMS-based formats, audience activity

© 2009 Faltin Karlsen et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Non-professional Activity on Television in a Time of Digitalisation

Published Online: Feb 07, 2017

Page range: 19 - 36

DOI: https://doi.org/10.1515/nor-2017-0136

Keywordsbroadcast television, audience survey, output survey, media hierarchies, SMS-based formats, audience activity

© 2009 Faltin Karlsen et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
broadcast television, audience survey, output survey, media hierarchies, SMS-based formats, audience activity