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Journals
Management of Organizations: Systematic Research
Volume 79 (2018): Issue 1 (June 2018)
Open Access
Social Media Marketing – from Tool to Capability
Dominyka Venciūtė
Dominyka Venciūtė
| Oct 04, 2018
Management of Organizations: Systematic Research
Volume 79 (2018): Issue 1 (June 2018)
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Published Online:
Oct 04, 2018
Page range:
131 - 145
Received:
May 21, 2018
DOI:
https://doi.org/10.1515/mosr-2018-0009
Keywords
social media marketing
,
social media marketing capability
,
resource-based view (RBV)
,
dynamic capabilities
© 2018 Dominyka Venciūtė, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Dominyka Venciūtė
ISM University of Management and Economics,
Vilnius, Lithuania